January 3rd, 2022
by DR. MARK T. WADE
Ep229: Niching Down An Annual Summit Can Build An Engaged Tribe.
Description
Michele Heyward shares with us how running her summit for the past 4 years has helped her create amazing positioning and establish herself as a thought leader in her industry.
Through niching down into a focused demographic inside of her niche has also established incredible relationships and engagement with her community. Plus a very unique way at running summits that limit the overwhelm caused from many different types of summits.
All that and more on today’s episode of the Virtual Summit Podcast.
About Michele Heyward
Michele Heyward is the founder and CEO of PositiveHire, a tech company engineered to bridge the gap between business organizations and underrepresented women in Science, Technology, Engineering and Math (STEM). As an experienced project manager in the energy sector, Michele is armed with technical sales and technology transfer experience.
Michele’s vision is to not only help underrepresented women in STEM find inclusive workplaces, but to also prepare business organizations to receive them. In addition, the company assists the business organizations in the recruiting process an approach that makes PositiveHire the premiere recruiting platform for underrepresented women in STEM professionals.
Michele holds a Bachelor of Science degree in civil engineering and Master of Science degree in
industrial management, both from Clemson University.
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Inside This Episode:
- Listen to your community needs when choosing the topic of your summit.
- How an unforeseen event turned out to be the perfect opportunity for a great live social interaction.
- How to pick the best time of the year to run your summit.
Get in touch with Michele
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Twitter
@MicheleCHeyward
MY REQUEST
I’m going to give away all the best insights and knowledge but just need YOUR help!
- First - subscribe & leave a 5 star review on this podcast
- Second - share this podcast with anyone you know who has done, or wants to do a summit
That’s all I ask...
HOW TO GET IN TOUCH
👉 I am always looking for feedback
👉 If you have questions send them to me.
👉 If you want to be a guest reach out and let me know
👉 If you know someone I should interview please put me in touch with them.
Email me at: podcast@virtualsummits.com
Join the Summitology Masterclass: https://www.virtualsummits.software/summit-genesis-workshop-v2-get-started
Resources you can get in the show notes at https://www.virtualsummits.software/resources-v2
✔️ One Day Summit Guide
✔️ Virtual Summits Framework
✔️ Plug & Play
✔️ Free Trial Virtual Summit Software
I want to end this episode by saying,
"I believe in YOU & YOU can do this."
Summits are by far one of the most powerful ways to quickly grow your list, launch your platform & make more money! (Even if you are just getting started).
Don’t get caught up in Analysis paralysis, because the world needs to hear your message & there are people who are waiting for you to help them.
So just get started. Imperfect action is always better than doing nothing!
Thank you and see you on the next episode!
Dr. Mark T Wade went from brick & mortar to multi-million dollar online business using a strategy called the "One-Day Summit".
Having created 6, 7 & Multi 7-figure businesses in the Brick & Mortar, Online (Education) Business, & Software As A Service space (Virtual Summits Software), Dr. Mark now helps entrepreneurs scale their online businesses with proven strategies such as the One-Day Summit Formula.
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