January 21, 2021

by  DR. MARK T. WADE

#201: What's The Difference Between A Summit, A Course, A Webinar, And A Podcast?

Description  

 

Is a summit essentially just a course or a webinar? What’s the difference? You’ll find out all about it in today’s episode.

About Dr. Mark T. Wade

 

Dr. Mark T Wade went from brick & mortar to multi-million dollar online business using a strategy called the One-Day Summit.  Having created 6, 7 & Multi 7-figure businesses in the Brick & Mortar, Online (Education) Business, & Software As A Service space (Virtual Summits Software), Dr. Mark now helps entrepreneurs scale their online businesses with proven strategies such as the One-Day Summit Formula.

Reach Out To Dr. Mark T. Wade

Courses

     ✔️     One perspective, one solution

     ✔️     Most of these are for sale

     ✔️     Most common way is somebody will record their expertise on video, put it together in a rational and systematic way to help you get a solution

     ✔️     Usually it's a one perspective, host’s/speaker’s perspective, giving you insight and information from their experience and expertise on how to solve a single problem 

     ✔️     Not necessarily digital

     ✔️     It is a monetary solution

     ✔️     It's how people essentially monetize their expertise or their knowledge

 

Webinars

     ➡️     High risk – sales tactic

     ➡️     It is used to bring people in, give them just enough information to make them feel that you know what you're talking about, and that you have the solution, gets them excited to have that solution and then gives them a very limited opportunity to get that with a great offer

 

Podcasts

     👉     People who listen to podcasts have extremely high loyalty & value

     👉     Hard to convert to sales

     👉     It's a small segment of the population that listen to podcasts

     👉     It is non visual so when you're teaching things it’s a little bit harder

     👉     It's more for consumption, entertainment, and education as well

     👉     Usually used for is that relationship building strategy

     👉     Great for building relationships with your audience and other people

 

YouTube

     ❇️     Search engine

     ❇️     Being used more now by brands and entrepreneurs to kind of have like a TV show

     ❇️     It’s a how-to

     ❇️     When people are looking how to do something, they go to YouTube

     ❇️     It's for video instructions on how to do things

     ❇️     People that watch you are even more warm, more engaged, more in your universe

     ❇️     The problem is it is an opt out kind of activity

 

Launch

     🔵     Promotional, non-educational

     🔵     Is also one of those strategies that has been very much consumed by large population or portion of people in the world

     🔵     It’s extremely powerful for a marketing strategy

     🔵     A way to actually sell a medium priced to high priced offer

     🔵     It created a little bit of that know, like, and trust

     🔵     It created some excitement, some awareness, some social proof

     🔵     It would create massive surges of profit and sales

     🔵     The main point of a launch is promotional and sales

 

Livestream Conference

     🔷     It is typically done to a warm audience, an audience you already know, that has some awareness of you, because it is paid attendance

     🔷     It is virtual

     🔷     People can watch from anywhere

     🔷     If you miss it then you miss the content essentially

     🔷     It's usually two to three days

     🔷     Specifically wired in a way to create a lot of community, connection, agitating the problem, and then offering a higher price sale on it, usually a coaching program or a mastermind

     🔷     A livestream conference is usually focused on mainly the hosts

 

What Is A Summit?

     ✔️     A virtual summit is typically free to attend

     ✔️     It is primarily pre-recorded interviews or presentations that solve a problem or a series of problems for a specific audience by bringing in topic in niche experts to teach on those problems, to solve those problems

     ✔️     It's usually over a set period of time

     ✔️     Its main goal is to build an audience

     ✔️     It is a community building strategy

     ✔️     It is a relationship building strategy

     ✔️     It is not a monetization strategy

     ✔️     Many people make money on summits, but the goal is not to sell a high ticket offer on it

     ✔️     A summit is geared for people who are like, I want as much information about this topic right now

 

Dr. Mark T Wade went from brick & mortar to multi-million dollar online business using a strategy called the "One-Day Summit".
Having created 6, 7 & Multi 7-figure businesses in the Brick & Mortar, Online (Education) Business, & Software As A Service space (Virtual Summits Software), Dr. Mark now helps entrepreneurs scale their online businesses with proven strategies such as the One-Day Summit Formula. 

 

LINKS MENTIONED IN THIS EPISODE

   🔗   One-Day Summit Training

   🔗   Virtual Summits Software Free Trial

   🔗   One-Day Summit Starter Guide 

   🔗   Interview Like A Pro

   🔗   Summit Fest Live 2021

 

 

   

       

 

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