January 18, 2021

by  DR. MARK T. WADE

#200: Peak Into How Our Viral Summits Concierge Team Creates Summits.

Description  

 

The heart and soul of the Viral Summits Concierge comes on with me to talk about all the items from good to challenging that go into running a Virtual Summit agency. Listen into our Summit Strategist Karl, our Speaker Concierge Jackie, and our Customer Happiness Expert Shannon talk about the different things a summit host needs to know. All that and more on today's episode of the Virtual Summit Podcast.

About Dr. Mark T. Wade

 

Dr. Mark T Wade went from brick & mortar to multi-million dollar online business using a strategy called the One-Day Summit.  Having created 6, 7 & Multi 7-figure businesses in the Brick & Mortar, Online (Education) Business, & Software As A Service space (Virtual Summits Software), Dr. Mark now helps entrepreneurs scale their online businesses with proven strategies such as the One-Day Summit Formula.

Reach Out To Dr. Mark T. Wade

Summit Formation

     ✔️     Main problem that the summit avatar, the attendees are having

     ✔️     Focus everything around that problem, that solution

     ✔️     Find the niche that we are looking for

     ✔️     Locked down the name and dates of the summits

     ✔️     Have a hard think of the topics of each day and how we're going to go through them

 

What Makes A Good Summit Topic

     ➡️     It’s all about the niches

     ➡️     Focus on one problem and one solution and kind of work the summit around that

 

What To Look Out For In Speakers

     👉     Knowledgeable 

     👉     Has an audience base

     👉     Willing to promote

 

Best Practices With Speakers

     ✔️     Reaching out, making a personal connection, following up with it, continuing to talk

     ✔️     Don’t lose contact with them during the summit

     ✔️     Build a connection with your speakers

     ✔️     Ensure that they're just as passionate about this topic as you are

     ✔️     Find ways to encourage them to promote or make it more beneficial to promote

     ✔️     Be willing to juggle and work with them

     ✔️     Find what works for individuals and not just doing a blanket, “This is what I'll give you.”, and hope that they'll promote

     ✔️     Confirm that they're going to do this for you and see what you can offer them in return

 

Biggest Challenges When Managing Speakers

     ➡️     Getting them to engage

     ➡️     Getting them to promote

     ➡️     Speakers agreeing to promote but not getting them done

     ➡️     Speakers willing to promote, but don't have the audience-based to promote to

     ➡️     Some speakers are very particular on how they are presented

     ➡️     Speakers pulling out of summits because what the host initially told them, isn't the direction they ended up going and didn't align with their audience

 

How To Overcome These Challenges

     👉     Be honest with your speakers

     👉     Get them on board early as possible so that you can get the information, materials, make edits or corrections as needed

 

What Makes Attendees Happy

     ✔️     Getting every email 

     ✔️     Getting to go through and watch the videos start to finish without a hitch

     ✔️     Answering their questions in a very minimal amount of time

 

What Makes Them Frustrated

     ➡️     Browser they’re using

     ➡️     Understanding the process

 

Why The Attendees Love The Live Sessions

     👉     They feel special

     👉     They get to interact

     👉     It is personalized

 

Four Phases In Preparing For The Summit

     ✔️     Summit formation

     ✔️     Speaker phase

     ✔️     Build out

     ✔️     Summit live

 

Consequences For Non-Promoting Speakers 

     ➡️     Pull them out from the summit

     ➡️     Remove their lead generation link from their speaker page

 

How They Got The Attendees Engaged

     👉     Contests

     👉     Opening and closing ceremony

 

Biggest Challenge In Building A Summit

     ✔️     Understanding the client’s vision

 

Biggest Challenges A Speaker Concierge Face

     ➡️     Getting the speaker information properly

     ➡️     Getting all the details right the first time and on time

 

Collecting Speaker Data

     👉     Create a speaker invite page

     👉     On that page is a linked a Google form that is personalized to you to your summit

     👉     It includes:

  • Speaker agreement

  • Promotion agreement

  • Important dates

  • All of the information that both we need for the summit and additional information that you might want to need 

  • What does their topic best align with

  • Do they have a suggestion for another speaker? 

  • Are they interested in being a sponsor? 

  • Do they know someone or a product that could be a sponsor?

     👉     Follow up

     👉     Every bit of information that you need should be on that form

     👉     Getting them to fill it out is the biggest thing

     👉     Sending it to them right away is super helpful

     👉     The sooner they agree to be a speaker and the sooner you get that information, the more beneficial it is to you and the more beneficial your builders

 

Dr. Mark's Advice For Summit Hosts

     ✔️     There's always going to be those problematic attendees

     ✔️     Don't put everything about your summit on the one or two negative comments that you get

     ✔️     You're always going to have somebody that's going to give you a negative comment as an attendee

     ✔️     Do not change things based on that feedback, those are not your ideal customers/ideal attendees

     ✔️     Don't change your strategy based on the people who are not your ideal customers and attendees

     ✔️     Understand that some people are going to have negative responses and that's okay

     ✔️     Serve them the best you can, and then move forward with helping the others as well

 

Most Common Questions

     ➡️     How do I log in?

     ➡️     How do I watch the presentation?

     ➡️     How do I know who's on the schedule? 

     ➡️     How do I get in touch with that speaker directly? 

     ➡️     How long will I have access to the free gift link? 

     ➡️     How long will I have access to the software? 

 

What Makes The Biggest Difference In Summits

     ❇️     Shannon 

  • Plan your time accordingly

  • Do not rush

  • Be smart about it

  • Make sure that you actually understand every single solitary process

  • The more you pay attention to things, the better it will be

  • Don't go into it and think, I'm going to get this done in two weeks, because I'm working 24 hours a day. That won't happen.

     🔵     Karl

  • Put a lot of focus into the offers

  • A summit shouldn't be your way to get rich

  • It should be more of your entrance to that doorway to be able to offer a service or product or whatever it is that you want to offer

  • It's important to have a solid offer

  • Really think about what works or what doesn't work within a summit and what works for the post summit offer as well

  • Make sure that that's already ready to go

     🔷     Jackie

  • The offer is super important

    • If people are going to pay for it, they want to get something of value

    • Even if it seems valuable to you, you really need to put a lot of thought and effort into it

  • Your promotion is incredibly important

    • Your speakers need to promote, you need to promote

    • If you're not promoting you can't expect them to

    • They need to see it

    • Do lives with them, go on podcasts, find other social media groups or platforms 

    • You can promote your summit anywhere you can

    • Don't spend a bunch of money on your advertising fees

    • Find like-minded people and like-minded groups, it's not going to cost you to advertise in those areas

  • Find ways to really engage your audience

    • Do live events

    • Add features where they can connect with the hosts, ask questions and get them answered and they can tag with the speakers

    • Make them feel like they're interacting instead of just sitting and watching 

Positive Words Of Inspiration

     🔵     Karl

          “A lot of hosts come back after they do a summit with us and they talk to us about how incredible the process, how incredible the experience was, but as well as the feedback from the attendees, the speakers. They'll see a big high jump in people actually reaching out to them to come on, either on their Facebook groups to speak about things on their summits, their podcasts. So it also gives a lot of outreach. Another thing is it does create a really good connection with the speakers. So it's really cool. It works both ways with the attendees as well the speakers.”

 

     ❇️     Shannon

          “Remember that with the summit, you are building your authority. You are the one that now people will come to for advice, for help, to ask you to be on their summit. So you're just creating yourself as one of the best in that niche that you're doing. And I think that's probably one of the greatest things. The other thing is the engagement with the attendees. You are, you will make relationships for a lifetime, many times with some of these attendees. And that's also what I've seen a lot of people happening with. And that's pretty cool too.”

 

     🔷     Jackie

          “I won't parrot what they've said, but I agree with it completely. The other thing that I would say is basically, your summit, once it's over, now you have a product. Now you have something more. You have something that you can brand, something you can offer, something you can sell, something you can create off of. So your summit is to get your name out there. Your summit is to get awareness out there for what else you have to offer, for what other things you already have for your business already, for the business you're wanting to start. It's gonna open up all these doors and it's now you have one more thing to offer. One more trick in your pocket that you can use to monopolize on and to really boost yourself and build your list, build yourself and your brand.”

 

 

 

Dr. Mark T Wade went from brick & mortar to multi-million dollar online business using a strategy called the "One-Day Summit".
Having created 6, 7 & Multi 7-figure businesses in the Brick & Mortar, Online (Education) Business, & Software As A Service space (Virtual Summits Software), Dr. Mark now helps entrepreneurs scale their online businesses with proven strategies such as the One-Day Summit Formula. 

 

LINKS MENTIONED IN THIS EPISODE

   🔗   One-Day Summit Training

   🔗   Virtual Summits Software Free Trial

   🔗   One-Day Summit Starter Guide 

   🔗   Interview Like A Pro

   🔗   Summit Fest Live 2021

   🔗   Summit Genesis Workshop

   🔗   Summit Talks   

 

   

       

 

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