January 11, 2021
by DR. MARK T. WADE
#198: How To Use Your Virtual Summit To Build Partnerships
Description
Natalie Luneva talks through her expert strategy using virtual summits to create an abundance of successful partnerships and collaborations from her summit. Hear about the lessons learned from her first summits and how those helped her create her most successful summit to date. All that and more on the Virtual Summit Podcast.
About Natalie Luneva
Natalie Luneva is a growth and team performance coach. She is on a mission to help companies scale, clarify business priorities, and grow high performance teams. Drawing from her 10+ years of leading marketing teams, she helped over 100 companies implement high ROI opportunities, scale their operations, clarify business priorities and grow high performance teams.
She also organizes and hosts multiple online summits as a part of her growth services.
Reach Out To Natalie Luneva
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Website
How To Choose Your Topic
❇️ Do not go too broad
❇️ Pick an industry or niche first
❇️ Start with a specific niche that you want to go after
❇️ Be narrow
What The Sponsors Wanted
➡️ Opportunity to be a speaker
➡️ List of attendees
What Natalie Looked For In Speakers
👉 Someone who can be her potential partners in the future
👉 People who aligned very well with her audience
👉 Does not compete directly with what she does or the company that she organizes the event for but serves exactly the same audience
Types Of Speakers
✔️ Type A
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High profile speakers
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Most probably will not share a lot of information about the events that they are speakers at
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These are the people who will attract audience to the events
✔️ Type B
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Very well known but less than type A
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They are willing to share information
✔️ Type C
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Best prepared speakers
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They are willing to share your information about the event to their audience
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These are the majority of the people
✔️ Type D
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They do not have an audience
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They are not well known
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They probably did not have any speaking opportunities or engagements in the past
Why She Did A Live Event
❇️ Her goal was to partner up with companies going live and not just asking of them to send a pre-recorded presentation
❇️ It’s a chance to connect with them
❇️ She could do a Q and A during the session
❇️ It’s all about connection
How To Overcome Challenges
➡️ Have a team of people who can man the chat, show that there's engagement happening, answer the questions, replying to people's comments and emails, and troubleshoot any problems
Challenges She Faced
👉 Technical problems, people not able to log in
👉 Speakers not showing up
Natalie's Advice On Doing Live Events
✔️ Be ready for anything
✔️ Do not freak out
✔️ Have a support team
Her Post Summit Strategy
❇️ For the attendees
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Do multiple follow ups
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Create replays
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Send a thank you email
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Send the attendees the link for the replays
❇️ For the speakers
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Follow up with the speakers
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Send a thank you email
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Share the recording and other information you can share with them
MY REQUEST
I’m going to give away all the best insights and knowledge but just need YOUR help!
- First - subscribe & leave a 5 star review on this podcast
- Second - share this podcast with anyone you know who has done, or wants to do a summit
That’s all I ask...
HOW TO GET IN TOUCH
👉 I am always looking for feedback
👉 If you have questions send them to me. (I’ll start doing a special Q&A monthly episode)
👉 If you want to be a guest reach out and let me know
👉 If you know someone I should interview please put me in touch with them.
Email me at: Podcast@VirtualSummits.com
Join the Summitology Masterclass: https://www.virtualsummits.software/summitology-masterclass-signup
Resources you can get in the show notes at https://www.virtualsummits.software/resources-v2
✔️ One Day Summit Guide
✔️ Virtual Summits Framework
✔️ Plug & Play
✔️ Free Trial Virtual Summit Software
I want to end this episode by saying,
"I believe in YOU & YOU can do this."
Summits are by far one of the most powerful ways to quickly grow your list, launch your platform & make more money! (Even if you are just getting started).
Don’t get caught up in Analysis paralysis, because the world needs to hear your message & there are people who are waiting for you to help them.
So just get started. Imperfect action is always better than doing nothing!
Thank you and see you on the next episode!
Dr. Mark T Wade went from brick & mortar to multi-million dollar online business using a strategy called the "One-Day Summit".
Having created 6, 7 & Multi 7-figure businesses in the Brick & Mortar, Online (Education) Business, & Software As A Service space (Virtual Summits Software), Dr. Mark now helps entrepreneurs scale their online businesses with proven strategies such as the One-Day Summit Formula.
LINKS MENTIONED IN THIS EPISODE
🔗 Virtual Summits Software Free Trial
🔗 One-Day Summit Starter Guide
🔗 Access Summit Fest Live On Demand Portal
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