January 7, 2021

by  DR. MARK T. WADE

#197: How To Create An Epic Summit Playbook

Description  

 

Give your audience the WOW they want with the structure they need.  Give them A Summit Playbook. It’s time we talk about how to build out your playbook. 

About Dr. Mark T. Wade

 

Dr. Mark T Wade went from brick & mortar to multi-million dollar online business using a strategy called the One-Day Summit.  Having created 6, 7 & Multi 7-figure businesses in the Brick & Mortar, Online (Education) Business, & Software As A Service space (Virtual Summits Software), Dr. Mark now helps entrepreneurs scale their online businesses with proven strategies such as the One-Day Summit Formula.

Reach Out To Dr. Mark T. Wade

What Is A Summit Playbook

     ➡️     A workbook or a resource guide that you give to your summit attendees that gives them the information they need that relates to your virtual summit

 

Parts Of A Summit Playbook

     ✔️     Title page

  • Cover

  • Something that should be attractive

  • Catches the attention

  • Don’t start off with a boring title page

  • You're going to want this to represent you, your brand, and your summit

     ✔️     Summary Page

  • Welcome description

  • Important Links

  • What To Expect

  • How To Participate

  • Action Items/steps

     ✔️     Live Stream Sessions:  Themes - Tracks

  • Schedule

  • What to expect

  • How to participate

    ✔️     About The Host

  • This is you

  • Information about you

  • Help them understand why you are the expert

  • This builds your influence

     ✔️     Sponsors

  • Use logos and a brief description or any kind of offer that the sponsors are doing or any kind of direction or influence or positionings you want to give to those sponsors

     ✔️     Support

  • Tells them exactly what to do

  • Lets them feel you’re there for them

  • The important thing here is you want to play to their empathetic side

  • Ensures it gives them the best experience

  • This is where you kind of let them know what to expect as far as your response time.

     ✔️     Summit Offer

  • This is where you lay down your offers

     ✔️     Summit Agenda

  • List out a summit itinerary or agenda

  • Let people know what's happening and what's coming so they can plan for it

     ✔️     POST SUMMIT OFFER EVENT 

  • Your Webinar that you’ll sell your PSO on

  • Make it an event that people WANT to attend

     ✔️     FAQ’s

  • Handle common “support” items but mainly SELLING your Summit Offer

    • How long are sessions available

    • How to access missed materials

    • How do I access items I purchased?

    • Something about your bonus in the SO

    • Something about your PSO event

    • Refund Policy

    • Why To Purchase

    • Overcome the urge to WAIT

     ✔️     Speakers

  • Featured first VS Alphabetical Order

  • Make speakers feel good too

     ✔️     Resources

  • Affiliate links

  • Referral links

  • Takeaways from your summit

 

Dr. Mark T Wade went from brick & mortar to multi-million dollar online business using a strategy called the "One-Day Summit".
Having created 6, 7 & Multi 7-figure businesses in the Brick & Mortar, Online (Education) Business, & Software As A Service space (Virtual Summits Software), Dr. Mark now helps entrepreneurs scale their online businesses with proven strategies such as the One-Day Summit Formula. 

 

LINKS MENTIONED IN THIS EPISODE

   🔗   One-Day Summit Training

   🔗   Virtual Summits Software Free Trial

   🔗   One-Day Summit Starter Guide 

   🔗   Interview Like A Pro

   🔗   Summit Fest Live 2021

   🔗   Summit Genesis Workshop

   🔗   Summit Talks

   🔗   Summit Playbook Guide

   🔗   Summit Resources

 

   

 

   

       

 

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