December 21, 2020
by DR. MARK T. WADE
#192: How An Application Funnel Created A Six FigureSummit!
Jon Schumacher takes us deep into his annual virtual summit and how this new strategy created mega monetization. See what worked, what didn’t, and how Jon continues to uplevel his summit strategy each year. All this and more on this episode of the Virtual Summit Podcast
Tips On Joint Ventures
👉 Build relationships
👉 A great way to meet people online, if you're new, is become the reporter
👉 Build relationships through interview content
👉 Invite people into your world and then keep track of those relationships
👉 Build relationships with people that are a few steps ahead of you in your industry
Give an ask
See what they're doing
See if you can support them
👉 Join mastermind groups
👉 If they like you, they’ll help promote you
👉 The key is just relationship building consistently over time
👉 Be willing to support other people if you don't have a big list to start with so you can reciprocate in that
👉 Don't be afraid to make asks and invite people into what you're doing
✔️ Anybody who upgraded for the pass was given to chance to watch a short presentation about Jon’s services and then book a call if they would like
✔️ They went from a scheduling page with a little bit about Jon’s services to a questionnaire
✔️ Then then to what Jon calls a pre-frame page, which is kind of a specialty to the type of funnel that he runs
These are posts between the time where they book and fill in the questionnaire to the time they speak on the sales call
It is a page that talks about what to do before the call
There are links to case studies, authority content like speeches he’s given at conferences, and a video that kind of preps them on to expect on the call and about their services
How To Filter Out Clients
➡️ Capture minimal information first with an application funnel
Get their name, get their phone number, get their email
➡️ Direct them to a questionnaire
It really comes down to what questions do you need to ask them to qualify them
Ask them where they are in business
➡️ If they are not the best fit for you, you can just politely cancel
➡️ You can create canned emails
Example: Hey, and I got your application, uh, you know, thank you for taking the time to fill it out. Based on what you shared, it doesn't look like it would be a good fit right now, based on the cost of our services. Here's a few things you can look at.
➡️ Down sell them into a training course or whatever you want to do from there
➡️ Give them a range of your services
➡️ Based on their answers from your questionnaire, that gives you a good amount of information, whether you want to take the phone call or not
Final Piece Of Wisdom From Jon
"I think it's probably cliche, but it's true. Like what got you here won't get you there. Every master was once a disaster. All the cliches, they're true. If you're newer at this, which I know most of you probably are listening, because not everybody's doing these summits, but if you're looking to explode as an authority into your space, there really isn't much of a better way to do that. Sure you're going to have the fears that I had when I started my first summit back in 2016, can I get people to attend? Will people promote it? Is it going to be a success and worth the time and struggle? But it will. And to Mark's point, commit to doing an annual conference. Look, imagine yourself in your industry. How many relationships you're going to build? How much of an audience you're going to build, email and social?
How much revenue you're going to generate? If you commit to doing a summit for 10 years in a row in your niche, like if you want to be an authority in thyroidism or something like that in the health space, you could be literally one of the top influencers in that space over the course of a few years, if you'll commit to the process. So it takes work, but every good thing takes work. That work is the barrier between those that are your competitors that are sort of mediocre and hanging back, versus you, who are accelerating. That work is that barrier that propels you ahead of other people because you're willing to do it. So I would say, just don't let your fear stop you. If you're committed to this, commit to it for a few years and you'll see results."
I’m going to give away all the best insights and knowledge but just need YOUR help!
- First - subscribe & leave a 5 star review on this podcast
- Second - share this podcast with anyone you know who has done, or wants to do a summit
That’s all I ask...
HOW TO GET IN TOUCH
👉 I am always looking for feedback
👉 If you have questions send them to me. (I’ll start doing a special Q&A monthly episode)
👉 If you want to be a guest reach out and let me know
👉 If you know someone I should interview please put me in touch with them.
Email me at: Podcast@VirtualSummits.com
Join the Summitology Masterclass: https://www.virtualsummits.software/summitology-masterclass-signup
Resources you can get in the show notes at https://www.virtualsummits.software/resources-v2
✔️ One Day Summit Guide
✔️ Virtual Summits Framework
✔️ Plug & Play
✔️ Free Trial Virtual Summit Software
I want to end this episode by saying,
"I believe in YOU & YOU can do this."
Summits are by far one of the most powerful ways to quickly grow your list, launch your platform & make more money! (Even if you are just getting started).
Don’t get caught up in Analysis paralysis, because the world needs to hear your message & there are people who are waiting for you to help them.
So just get started. Imperfect action is always better than doing nothing!
Thank you and see you on the next episode!
Dr. Mark T Wade went from brick & mortar to multi-million dollar online business using a strategy called the "One-Day Summit".
Having created 6, 7 & Multi 7-figure businesses in the Brick & Mortar, Online (Education) Business, & Software As A Service space (Virtual Summits Software), Dr. Mark now helps entrepreneurs scale their online businesses with proven strategies such as the One-Day Summit Formula.