December 14, 2020

by  DR. MARK T. WADE

#190: How A Paid Ads Strategy Saved Her Summit!

Description  

 

 Dr. Destini Copp talks about her success and challenges of her summit launching the week before COVID shut downs, and how she was able to overcome that through a Paid Marketing strategy she used to bring in more attendees and how she was able to use the summit to pay for it all!  All that and more on today’s episode. 

About Dr. Destini Copp

 

Dr. Destini Copp is a marketing consultant with more than 25 years of experience in marketing and online education. A multi-passionate entrepreneur, she makes it her mission to help coaches, consultants and experts succeed in online marketing and growing their online course business. 
 

Reach Out To Dr. Destini Copp

About Dr. Destini's Summit

     👉     Named The Funnel Cure

     👉     Goal - Focused on helping online course creators sell their online course

     👉     Niche - Online course creators

 

Biggest Challenge She Faced In Her Summit

     ➡️     COVID

 

What She Would Do Differently On Her Next Summit

     ✔️     Have a summit contract

 

Tips For Aspiring Summit Hosts

     👉     Set up a Facebook group specifically for the summit

     👉     Go live everyday on that group throughout the summit

     👉     Do giveaways to keep people engaged and excited

 

Paid Ads Strategy

     ➡️     Ran paid ads 10 days before the summit

  • Was able to fund the cost of the paid ads with the all-access tripwire

     ➡️     Did a reminder ad 3 days before the summit started

  • To remind people that the summit is starting

     ➡️     Did a carousel ad

  • Carousel that had several of the speakers on it and the title of their presentation

     ➡️     Did retargeting ads after the summit

  • To promote the all access pass offer

Recommendations For Paid Ads

     ✔️     For retargeting ads

  • You can retarget people who have gone to the sales page for your all access pass, but didn't purchase

  • You can include some customer testimonials of people who have purchased your all access pass and what they said about it

    ✔️      You can also do video ads during the summit to keep the attendees engaged

  • These work very well especially if you have a longer summit

  • You can do some really cheap video ads to keep people engaged in your summit, keep them excited, and to keep them prying for any offers that you may be offering towards the end of the summit or after the summit ends.

Biggest Impact From Hosting Her Summits

     👉    The learning experience 

     👉     Increase in her email list

     👉     Relationships she built with her peers

 

Final Piece Of Advice From Dr. Destini

     "If you are on the fence to launching your first summit, just take the plunge and do it. I was so scared, but before I did my first one and I thought, what if nobody comes, what if nobody shows up? What if I can't get any speakers? And none of that happened. So I would just say, put a date in the ground and that's the date that you shoot for and plan all your activities to launch your summit on that date."

 

Dr. Mark T Wade went from brick & mortar to multi-million dollar online business using a strategy called the "One-Day Summit".
Having created 6, 7 & Multi 7-figure businesses in the Brick & Mortar, Online (Education) Business, & Software As A Service space (Virtual Summits Software), Dr. Mark now helps entrepreneurs scale their online businesses with proven strategies such as the One-Day Summit Formula. 

 

LINKS MENTIONED IN THIS EPISODE

   🔗   One-Day Summit Training

   🔗   Virtual Summits Software Free Trial

   🔗   One-Day Summit Starter Guide 

   🔗   Interview Like A Pro

   🔗   Access Summit Fest Live On Demand Portal 

   🔗   Summit Fest Live 2021

   

     

   

       

 

OTHER WAYS TO ENJOY THIS POST: