November 23, 2020
by DR. MARK T. WADE
#184: How He Created The BEST Virtual Summit In Law Enforcement!
Description
Adam Kinakin dives in and lets us know his trade secrets to generating a profitable virtual summit in a niche that doesn’t normally attend virtual summits. Plus his top strategy for getting sponsors and why most people are doing it incorrectly. All that and more on today’s episode of the virtual summit podcast
About Adam Kinakin
Adam Kinakin is the Managing Director of ILET Summits Inc. and founder of the ILET Network, a networking and training platform designed for creating and facilitating international Law Enforcement training. He spent 6 years in the Canadian Forces as an Infantry Officer in both Regular and Reserve Force capacities. Along with his military experience, Adam has been a certified Defensive Tactics Instructor since 2011 and holds training accreditation throughout Canada
Reach Out To Adam Kinakin
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LinkedIn
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Website
What Separates His Thought Process From The Norm
✔️ Thinking like a trainer, not a business person
How He Overcame Challenges In His Summit
➡️ Actively chose subjects that would convert well to an online platform
➡️ Understanding human attention
➡️ Think of dynamic ways to create the content so that the audience were engaged the entire time
➡️ Not having a live event or even have a prerecorded event where the times were staggered
How He Used Round Tables
👉 Took his round table idea and applied it to his summit
👉 Sent out a survey after the summit
👉 He got the topics and instructors the audience want to keep hearing from from the survey
👉 Reached out to the instructors and set up a dozen round tables over the next 3 weeks
👉 Sent out a direct email to the attendees directing them to more content on the topic they selected
Takeaways From Sponsorships
✔️ 99% of you are approaching sponsors the wrong way
✔️ He doesn't have a sponsor package
✔️ He only reaches out to sponsors that he knows or trusts or is recommended to him
✔️ Don't just pick names out of a hat because they're in your industry
✔️ If you don't personally believe in what they're doing, do not bring them onto your event
✔️ It’s about building a relationship, an on-going relationship
✔️ Ask the sponsor what they want
✔️ You're not your sponsor. If they want engagement, they're not getting it at your event
✔️ Create a relationship with your sponsors so that they know that you're putting their interests first
✔️ You have to have an understanding of your numbers and if you don't, have somebody who understands analytics,
How He Approaches His Sponsors
“I approach the sponsor and I say, I have this event. This is what we're doing. This is our target audience, which I understand is right in line with what you guys are doing.”
MY REQUEST
I’m going to give away all the best insights and knowledge but just need YOUR help!
- First - subscribe & leave a 5 star review on this podcast
- Second - share this podcast with anyone you know who has done, or wants to do a summit
That’s all I ask...
HOW TO GET IN TOUCH
👉 I am always looking for feedback
👉 If you have questions send them to me. (I’ll start doing a special Q&A monthly episode)
👉 If you want to be a guest reach out and let me know
👉 If you know someone I should interview please put me in touch with them.
Email me at: Podcast@VirtualSummits.com
Join the Summitology Masterclass: https://www.virtualsummits.software/summitology-masterclass-signup
Resources you can get in the show notes at https://www.virtualsummits.software/resources-v2
✔️ One Day Summit Guide
✔️ Virtual Summits Framework
✔️ Plug & Play
✔️ Free Trial Virtual Summit Software
I want to end this episode by saying,
"I believe in YOU & YOU can do this."
Summits are by far one of the most powerful ways to quickly grow your list, launch your platform & make more money! (Even if you are just getting started).
Don’t get caught up in Analysis paralysis, because the world needs to hear your message & there are people who are waiting for you to help them.
So just get started. Imperfect action is always better than doing nothing!
Thank you and see you on the next episode!
Dr. Mark T Wade went from brick & mortar to multi-million dollar online business using a strategy called the "One-Day Summit".
Having created 6, 7 & Multi 7-figure businesses in the Brick & Mortar, Online (Education) Business, & Software As A Service space (Virtual Summits Software), Dr. Mark now helps entrepreneurs scale their online businesses with proven strategies such as the One-Day Summit Formula.
LINKS MENTIONED IN THIS EPISODE
🔗 Virtual Summits Software Free Trial
🔗 One-Day Summit Starter Guide
🔗 Access Summit Fest Live On Demand Portal
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