August 27, 2020

by  DR. MARK T. WADE

#176: Create A Summit One Pager For Your Speakers

Description  

 

Want to stand out above the other summit hosts reaching out to your speakers? Then you should include a Summit One-Pager

About Dr. Mark T. Wade

 

Dr. Mark T Wade went from brick & mortar to multi-million dollar online business using a strategy called the One-Day Summit. Having created 6, 7 & Multi 7-figure businesses in the Brick & Mortar, Online (Education) Business, & Software As A Service space (Virtual Summits Software), Dr. Mark now helps entrepreneurs scale their online businesses with proven strategies such as the One-Day Summit Formula.

Reach Out To Dr. Mark T. Wade

Why Use A Summit One Pager?

     ➡️     To help you stand out inside of your speakers’ inboxes when you're reaching out or trying to get them to speak on your summit

How Do You Stand Out?

     👉     First impressions matter

  • When we're reaching out to our speakers, we want to make sure that  we stand out to those speakers above the other summit hosts that are reaching out

What Is A Summit One Pager?

     ✔️     A summit one pager is a one page document, usually like a PDF that you create that looks nice, visually appealing, and it contains the information a speaker would need or want to know when deciding whether or not they're going to speak on your summit. 

     ✔️     It's a one page document that looks good, professional, and includes a lot of the information about your summit

     ✔️     This is targeted specifically for your speakers, not for the attendees

     ✔️     One short, concise paragraph that lets the speaker know that you've taken some time and not a templated email going out to everybody

     ✔️     It's an attachment or you can link to it on Google or Dropbox or in Canva and you actually include a document, a PDF that has the information they need about your summit

     ✔️     Think of it like a sales pitch for your speakers

     ✔️     You're not selling them anything obviously, but what you are trying to do is sell them on the idea of speaking on your summit

Where Can You Make Summit One Pagers?

     ❇️     Canva

     ❇️     PowerPoint

Common Mistake On Writing The Summit One Pager

     ➡️     Writing it as if it was for your attendee

What To Include In Your Summit One Pager?

     👉     Start of with a sexy hook

  • Something that's interesting creates a curiosity or interest or appeal for that topic

  • This is going to be the topic of your summit in regards to a speaker

  • Maximum 2 sentences

     👉     Name of the summit

  • Should be something interesting and compelling

  • Relatively simple and easy

  • This should not be like an entire one page document

  • Visually appealing

  • Just some of the highlights information that they need

     👉     The problem your summit solves

  • This is going to let the speaker know that this is the problem this summit is solving

     👉     Who is the audience?

  • This is one of the most important aspects of the entire one pager

  • Most of the speakers is like, if that audience is more on point for them, then they're going to be more interested in speaking

  • Why? Because that's their target audience they're going to get to be in front of that audience

     👉     What makes your summit unique?

  • What are you doing different?

  • It's not like the whole thing has to be different and the whole thing doesn't need to be unique, but we want to talk or highlight something that makes this different and unique

  • Why? As a speaker, they want to be on something that's going to be innovative, something that's novel, something that's new

     👉     Any influential speakers

  • One of the top questions by most speakers, especially successful speakers were successful entrepreneurs being asked to speak is who else is speaking?

  • That will stand out to those speakers you're reaching out to

     👉     The host

  • This is about you

  • This is one, two or three things that make you successful or stand out and something that supports the fact that this summit will be successful

  • It’s a little bit about the hosts and some credibility and trust factor there

  • The speakers are evaluating is this going to be worth my time? 

  • They're evaluating the risk here versus benefit

    • They want to make sure it's a good summit

    • That their audience is going to resonate with it

    • That it looks good for them to be on it

    • If it's going to be worth their time

     👉     Next steps

  • What do they need to do now if they agree to move forward with this, or if they want more information

  • How do they sign up or get more information

  • Make sure it’s an easy link

 

 

 

Dr. Mark T Wade went from brick & mortar to multi-million dollar online business using a strategy called the "One-Day Summit".
Having created 6, 7 & Multi 7-figure businesses in the Brick & Mortar, Online (Education) Business, & Software As A Service space (Virtual Summits Software), Dr. Mark now helps entrepreneurs scale their online businesses with proven strategies such as the One-Day Summit Formula. 

 

LINKS MENTIONED IN THIS EPISODE

   🔗   One-Day Summit Training

   🔗   Virtual Summits Software Free Trial

   🔗   One-Day Summit Starter Guide 

   🔗   Interview Like A Pro

   🔗   Summit Fest Live 2021

   🔗   Summit Genesis Workshop

   🔗   Summit Talks

 

   

 

   

       

 

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