August 3, 2020
by DR. MARK T. WADE
#169: How A Paid Summit Got A 90% Show Up Rate!
Description
Professional Flute performer Noniko Hsu decided to help her industry in their time of need creating the Virtual Musician Summit. With a 90% show up rate and 60% upsell conversions Noniko has cracked the code. Plus adding a special live streaming aspect to pre-recorded videos turned out to be exactly what her audience wanted. Check that out and more on today’s episode.
About Noniko Hsu
Noniko Hsu is the host and founder of the Virtual Musician Summit. She successfully launched a 2-day virtual summit with a completely virtual team across 4 timezones who never knew each other before, in 2 months. She also presented & curated 13 Thought-Leaders in their respective fields from 5 different countries. Noniko successfully gained attendees from 10+ countries in the world with $0 ad-spends, 2-week marketing timeframe, NO existing email list, and just a 1-page sales letter. She had a VIP upsell conversion rate of 60%, which is double of the average % of other similar events.
Reach Out To Noniko Hsu
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Instagram
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Noniko's Pricing Summit Structure
✔️ Only one clickable button on the landing page which leads to the checkout page
✔️ After checkout there’s only one upsell
- Transcript ebook
- Lifetime access to all videos
- 50% off to access to book a direct call or coaching services from 2 of her speakers
Advice For Summit Hosts On Taking In Team Members
👉 Set up the goal very clear from the beginning, in terms of structure
👉 Talk about when you’re going to host it
👉 Cut down the time very clearly
👉 Keep it very simple
👉 Run down for all the speaker lists very early on
👉 Know your topic before the team get together, at least have a broad topic so that everyone can be on the same page
👉 Keep the team's expectation on the same page very early on
👉 Talk about how you're going to split the profits
👉 Test a lot of different stuff
How She Curated Her Q And A
➡️ Consulted her Facebook group
➡️ Presented the list of speakers
➡️ Asked members what questions they would like to ask the speakers
Parting Piece Of Wisdom From Noniko
"If you are still on the fence, just do it. I was not a tech person and English is not my first language and I have to interview 13 people in front of everybody. It was my second language. So there was definitely nerves, nervousness there. And especially working with a team, there were a lot of challenges there, but we did it and we did the best we can. And I think that the most important piece is believe in yourself. Just do it. Set a deadline for yourself. And once your speaker wrote your cold email back and say they will do it, you’re in. And just, you know, just write out your to do lists and just kind of go check in on one by one. I try not to let the nerve eat me. My teammate was very, very helpful to help me stay on track. She was a genius and said, Hey, don't worry. Just write down the one thing you need to do this week. And just do that one thing. Don't think three weeks ahead. Don't get stressful, just do this one thing and we will make it work. And if we did it, you guys can do it too."
"Get a good camera, get yourself sorted out because it really will make a huge difference, and you will change from this reluctance of, “Oh, I really need to make videos.” to actually going, “I really enjoy this.”. I’ve been a photographer for 18 years. You take portraits of somebody and they love it and they can't wait to share it on social. You know, that's how you will feel. If you can invest in this, get yourself sorted out with video. And I promise you be coming back to me going, best thing I've ever done. The impact it's had has been incredible. So definitely, bite the bullet with this. It's not a huge investment in terms of equipment or my training. And it will absolutely shift you from dreading and fear in this to actually looking forward to it and realizing how powerful and just open up a whole new world to you with video."
MY REQUEST
I’m going to give away all the best insights and knowledge but just need YOUR help!
- First - subscribe & leave a 5 star review on this podcast
- Second - share this podcast with anyone you know who has done, or wants to do a summit
That’s all I ask...
HOW TO GET IN TOUCH
👉 I am always looking for feedback
👉 If you have questions send them to me. (I’ll start doing a special Q&A monthly episode)
👉 If you want to be a guest reach out and let me know
👉 If you know someone I should interview please put me in touch with them.
Email me at: Podcast@VirtualSummits.com
Join the Summitology Masterclass: https://www.virtualsummits.software/summitology-masterclass-signup
Resources you can get in the show notes at http://virtualsummits.software/resource
✔️ One Day Summit Guide
✔️ Virtual Summits Framework
✔️ Plug & Play
✔️ Free Trial Virtual Summit Software
I want to end this episode by saying,
"I believe in YOU & YOU can do this."
Summits are by far one of the most powerful ways to quickly grow your list, launch your platform & make more money! (Even if you are just getting started).
Don’t get caught up in Analysis paralysis, because the world needs to hear your message & there are people who are waiting for you to help them.
So just get started. Imperfect action is always better than doing nothing!
Thank you and see you on the next episode!
Dr. Mark T Wade went from brick & mortar to multi-million dollar online business using a strategy called the "One-Day Summit".
Having created 6, 7 & Multi 7-figure businesses in the Brick & Mortar, Online (Education) Business, & Software As A Service space (Virtual Summits Software), Dr. Mark now helps entrepreneurs scale their online businesses with proven strategies such as the One-Day Summit Formula.
LINKS MENTIONED IN THIS EPISODE
🔗 Virtual Summits Software Free Trial
🔗 One-Day Summit Starter Guide
🔗 Access Summit Fest Live Portal
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