July 23, 2020
by DR. MARK T. WADE
#166: The 7 Day Virtual Summit Challenge
Description
Stop guessing & procrastinating and let’s get your summit done. I’m going to walk you through what you need to know in 7 days and you’ll be ready to rock. Let’s check it out.
About Dr. Mark T. Wade
Dr. Mark T Wade went from brick & mortar to multi-million dollar online business using a strategy called the One-Day Summit. Having created 6, 7 & Multi 7-figure businesses in the Brick & Mortar, Online (Education) Business, & Software As A Service space (Virtual Summits Software), Dr. Mark now helps entrepreneurs scale their online businesses with proven strategies such as the One-Day Summit Formula.
Reach Out To Dr. Mark T. Wade
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Facebook
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Website
7 Day Summit Challenge
Day 1 - Theme And Topic Creation
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Coming up with an irresistible challenge theme
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Overview of a summit
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What is a summit topic
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Difference between summit topic, titles, subtitles, and names
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Selecting the summit topics, how to come up with a post summit goal, creating your problem, who's your avatar and how to word it
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Narrowed down the problem specifically so we can take that and craft it based around our summit
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Summit story arc
Day 2 - Speaker Research, Recruitment, & Scheduling
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What breaks your heart, understanding, getting into the emotional or the story-based reason, the feelings behind why you're doing it and how that increases and improves your summit
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Session types
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Different types of sessions and how you can implement them and put them into your summit
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What not to do, common mistakes
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Summit themes
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Boring summit versus an experiential summit and some examples of these themes
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Laying out a summit agenda
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Creating a summit itinerary based off of the summit agenda
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Add our interviews
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Break it up with special sessions
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Integrate our engagement
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Speaker selection
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How to pick your speakers the correct way and how this actually increases the likelihood and speaker ratio rate
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Speaker onboarding process
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How you can set yourself apart from all of the other summit hosts
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Make yourself seem and appear to be more professional and more organized in the summit they want to speak on
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One-pagers, speaker invite pages
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Scheduling and scheduling your speakers
Day 3 - Summit Offers And Email Campaigns
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The importance of the email when we're creating email communication sequences with the subject lines
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Summit offers
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Creating a highly converting summit offer
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Flow of the summit
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Map out where those communications sequences fall and when they start and why
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Summit email communication sequence
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Pre-summit, the early bird, the indoctrination sequence, the summit live, the last chance and then the ever summit sequence. What goes into them, even from a psychological standpoint, how to put that in there
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Summit scripts
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Pro tips with communication sequences
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One goal, one call to action
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Pre summit sequences
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Different types of summit offers
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How to craft your tiers for your summit offers and price points
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Decoy effect
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What goes into a summit offer
Day 4 - Sponsors
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Summit myths about sponsors
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Different type of sponsors
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How to choose a sponsor
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Sponsor formats
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What to offer to your sponsors
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Showed my summit sponsor offerings and how I position this and what I offer to our sponsors
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Identified price points and how to determine what price you should be offering
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Sponsor outreach
Day 5 - Build It
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Everyone got access to the Virtual Summits Software
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Quick introduction overview of Virtual Summits Software
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Main sections of a summit homepage, understanding the different areas, such as above the fold speakers, topics, presentations about the host call to actions and what additional topic or additional sections could you put into that
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Important aspects of a highly converting summit homepage, common mistakes, and what are the things that are going to actually convert and how to structure it in a way which we call foot in door method
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Different types of building out your summit pages
Day 6 - Promotions
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Best return of investments
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Every type of strategic promotional strategy you can or could do with the summit
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How to know which ones to do and which ones not to do
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Different types of ROIs
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Speaker promotion strategies
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How to make sure that the speakers do promote
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How to create epic material and when you should give that to your speakers
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Social media shareables and how to use it, when to use it, and how to understand the limits of social media
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Messenger bots
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Paid ads
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Affiliate programs
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Creating an attendee referral program
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How to use proof to increase conversions
Day 7 - Post-Summit Profit Strategy
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How to make sure you are thinking past your summit
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Monetization strategy
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How to magnetize, monetize, maximize, and multiply
Day 8 - Bonus Day - Implementation
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Understanding expectations
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How to plan for success
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Summit Revenue Calculator
MY REQUEST
I’m going to give away all the best insights and knowledge but just need YOUR help!
- First - subscribe & leave a 5 star review on this podcast
- Second - share this podcast with anyone you know who has done, or wants to do a summit
That’s all I ask...
HOW TO GET IN TOUCH
👉 I am always looking for feedback
👉 If you have questions send them to me. (I’ll start doing a special Q&A monthly episode)
👉 If you want to be a guest reach out and let me know
👉 If you know someone I should interview please put me in touch with them.
Email me at: Podcast@VirtualSummits.com
Join the Summitology Masterclass: https://www.virtualsummits.software/summitology-masterclass-signup
Resources you can get in the show notes at http://virtualsummits.software/resource
✔️ One Day Summit Guide
✔️ Virtual Summits Framework
✔️ Plug & Play
✔️ Free Trial Virtual Summit Software
I want to end this episode by saying,
"I believe in YOU & YOU can do this."
Summits are by far one of the most powerful ways to quickly grow your list, launch your platform & make more money! (Even if you are just getting started).
Don’t get caught up in Analysis paralysis, because the world needs to hear your message & there are people who are waiting for you to help them.
So just get started. Imperfect action is always better than doing nothing!
Thank you and see you on the next episode!
Dr. Mark T Wade went from brick & mortar to multi-million dollar online business using a strategy called the "One-Day Summit".
Having created 6, 7 & Multi 7-figure businesses in the Brick & Mortar, Online (Education) Business, & Software As A Service space (Virtual Summits Software), Dr. Mark now helps entrepreneurs scale their online businesses with proven strategies such as the One-Day Summit Formula.
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