June 29, 2020
by DR. MARK T. WADE
#159: How An In-Person Event Went Viral And Did Better Than Ever!
Description
Bari Baumgardner talks about how after years of creating some of the most successful in person conferences, they have quickly pivoted to creating some live virtual conferences that have seen even more success than in person. Get insights into their touch & tech approach and how they were able to generate multiple 6 figures through their unique live virtual conference approach.
About Blue Melnick & Bari Baumgardner
Bari Baumgardner is the founder of SAGE Event Management, Strategic Advice for Growing Events. With more than twenty years of experience in the meeting and event planning world, she is passionate about the mechanics of designing meetings that make a difference. In addition to helping her clients realize their visions and wow their attendees, she is a sought after speaker, and she regularly coaches clients on the how-to’s of launching a seven figure businesses through a single event.
Blue Melnick is an event consultant and sales expert, who has helped some of the top information marketers grow their business through live events. Some of his current and past clients include Ali Brown, Glazer-Kennedy Inner Circle, Speakers and Authors Network Group (SANG), and Fabienne Fredrickson, just to name a few.
Reach Out To Blue Melnick & Bari Baumgardner
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Instagram
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Website
Engagement Events VS Enrollment Events
➡️ Engagement events
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Engagement events are there to get content, connection and community
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They're not actually trying to sell anything
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It might be a corporate event, a trade association event, or a mastermind
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Fulfillment event, something that you've sold and now you're fulfilling, group coaching program
➡️ Enrollment events
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An enrollment event is an event that's making a high ticket offer
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Generally we are selling something and generally it's going to be a mastermind, a group coaching program, some type of coaching service or ongoing support service to help people get there further, faster
How To Make People Show Up And Stay
✔️ Set expectations beforehand
✔️ Reiterate it during registration, door opening, networking, host interaction, and giveaways,
✔️ Add gamification
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If you're going to go the gamification route, it has to be rewarding actions that you want and it has to be automatic
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Use a point system. Reward them using the points they earned.
✔️ Ramp up the engagement and the creativity
✔️ Make them do things
✔️ As a host, you have to be hyper-engaged with your audience
Setting The Schedule Up
👉 Think through your time zones
👉 Who's your audience?
👉 What time zones do you need to serve?
👉 What's realistic for your crowd?
👉 Meet them where they are
👉 Think about who your audience is, but compress the hours
What They Did Differently That Contributed To The Success Of The Offer
➡️ Have 4 offers instead of an all roads lead to one offer
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Day 1 - $297
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Morning of Day 2 - $3,000
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Afternoon of Day 2 - $797
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End offer - $2,000
➡️ Provide transparency
➡️ Acknowledged offer fatigue
➡️ Give them discount coupons
➡️ Create scarcity
Recommended Offer
✔️ Day 1 - Super low ticket
✔️ Day 2 - Only make your primary offer your high ticket offer
✔️ Day 3 - Do your re-pitch
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If you really feel compelled to, you can do a sweeper offer after the re-pitch is closed, your primary offer has closed as long as it's low ticket, like 1997 or below
Final Takeaways From Bari
👉 A virtual economy is an experience economy
👉 Events are always about experience
👉 Ultimately what you're trying to do as a speaker, author, influencer, knowledge broker, is to connect with your community and to create an extraordinary experience that makes them want more from you, that positions you as the authority
👉 Virtual actually requires more work, more team, more engagement to really create that experience we're talking about
👉 But if you're able to run one in the spring and one in the fall or multiples a year, depending on your model, think of the extraordinary impact on your purpose driven payday. You have more purpose, you have more impact, you have more of a ripple effect, and you certainly have the opportunity for bigger paydays
I think this is an opportunity that we're kind of being forced into not to be opportunistic, but to deliver better service, which ultimately for you as the host will deliver more sales
MY REQUEST
I’m going to give away all the best insights and knowledge but just need YOUR help!
- First - subscribe & leave a 5 star review on this podcast
- Second - share this podcast with anyone you know who has done, or wants to do a summit
That’s all I ask...
HOW TO GET IN TOUCH
👉 I am always looking for feedback
👉 If you have questions send them to me. (I’ll start doing a special Q&A monthly episode)
👉 If you want to be a guest reach out and let me know
👉 If you know someone I should interview please put me in touch with them.
Email me at: Podcast@VirtualSummits.com
Join the Summitology Masterclass: https://www.virtualsummits.software/summitology-masterclass-signup
Resources you can get in the show notes at http://virtualsummits.software/resource
✔️ One Day Summit Guide
✔️ Virtual Summits Framework
✔️ Plug & Play
✔️ Free Trial Virtual Summit Software
I want to end this episode by saying,
"I believe in YOU & YOU can do this."
Summits are by far one of the most powerful ways to quickly grow your list, launch your platform & make more money! (Even if you are just getting started).
Don’t get caught up in Analysis paralysis, because the world needs to hear your message & there are people who are waiting for you to help them.
So just get started. Imperfect action is always better than doing nothing!
Thank you and see you on the next episode!
Dr. Mark T Wade went from brick & mortar to multi-million dollar online business using a strategy called the "One-Day Summit".
Having created 6, 7 & Multi 7-figure businesses in the Brick & Mortar, Online (Education) Business, & Software As A Service space (Virtual Summits Software), Dr. Mark now helps entrepreneurs scale their online businesses with proven strategies such as the One-Day Summit Formula.
LINKS MENTIONED IN THIS EPISODE
🔗 Virtual Summits Software Free Trial
🔗 One-Day Summit Starter Guide
🔗 Access Summit Fest Live Portal
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