June 4, 2020
by DR. MARK T. WADE
#152: How To Prep Your Speaker For Their Interview
The outcome of your interview depends on YOU the summit host, not the speaker. Don’t leave your success up for chance. Own it using these strategies I’ll cover today to prep your speaker!
Happy Birthday Dr. Mark!!!
Different Types Of Interviews
✔️ Traditional Q&A Interview
Pro: Easier to get speakers, you have control, build relationships
Cons: so many of these, depends on you to make it great.
✔️ Presentation Based Interview
Pros: Much easier for host. More perceived value
Cons: Less speakers agree to it, can’t control outcome, no relationship
✔️ Hybrid Presentation
Pros: higher value, relationships, more engaged, less reliant on host
Cons: less control of the content
✔️ Specialized Interviews: (AKA – DocuSummit, Debate, Panel, etc)
What Is A Good Interview
➡️ High Value, Educational, New Information
➡️ Entertaining – Emotional reactions (happy, funny, sad, controversial)
➡️ High Quality – Audio, Visual, Set up, Background/noises minimized
➡️ A great interview is on 30-40% dependent on the speaker
➡️ 60-70% of a great interview is based on the host
Ways To Improve Your Interview
👉 Be different in how you do the interview, don’t be boring
👉 Ask different questions
👉 Pull new information
👉 Be prepared & informed
👉 Know your audience & always fight for them
How To Prep Your Speaker
❇️ Send speaker the format of the interview. Make sure they are clear on it.
❇️ Speaker Specific Info( Date & time & topic of the speaker)
❇️ Speaker submits 5 talking points
❇️ Prepare your speakers
(Send a video on how to be prepared)
Or send email with everything they need.
❇️ Information page for the speakers to understand
Be efficient. Put all the information needed on a info page
Send it to all the speakers.
❇️ What equipment minimums they need
❇️ Any relevant talking points to prepare sent to them
❇️ Do they get to pitch/lead magnets/free gifts
❇️ The Interview Specifics
What type of interview (presentation/hybrid)
What to prepare (PPT, visuals, nothing)
Offers (lead magnets, free gifts, promotions, etc)
❇️ It’s your responsibility to make sure your speaker is prepared for success
✔️ You should have some type of checklist to ensure you don’t forget anything.
✔️ A checklist keeps you from ever forgetting something (like hitting record, or your microphone being turned off)
✔️ Also it’s a good idea to send your speaker a checklist, it also makes you look professional
✔️ Using a checklist is smart & effective
✔️ The worst feeling is wrapping up an amazing interview to realize you forgot to hit record
✔️ This helps you get your speaker prepped and ready to rock
✔️ Remember the success of your summit depends on the impact of your interview
I’m going to give away all the best insights and knowledge but just need YOUR help!
- First - subscribe & leave a 5 star review on this podcast
- Second - share this podcast with anyone you know who has done, or wants to do a summit
That’s all I ask...
HOW TO GET IN TOUCH
👉 I am always looking for feedback
👉 If you have questions send them to me. (I’ll start doing a special Q&A monthly episode)
👉 If you want to be a guest reach out and let me know
👉 If you know someone I should interview please put me in touch with them.
Email me at: Podcast@VirtualSummits.com
Join the Summitology Masterclass: https://www.virtualsummits.software/summitology-masterclass-signup
Resources you can get in the show notes at http://virtualsummits.software/resource
✔️ One Day Summit Guide
✔️ Virtual Summits Framework
✔️ Plug & Play
✔️ Free Trial Virtual Summit Software
I want to end this episode by saying,
"I believe in YOU & YOU can do this."
Summits are by far one of the most powerful ways to quickly grow your list, launch your platform & make more money! (Even if you are just getting started).
Don’t get caught up in Analysis paralysis, because the world needs to hear your message & there are people who are waiting for you to help them.
So just get started. Imperfect action is always better than doing nothing!
Thank you and see you on the next episode!
Dr. Mark T Wade went from brick & mortar to multi-million dollar online business using a strategy called the "One-Day Summit".
Having created 6, 7 & Multi 7-figure businesses in the Brick & Mortar, Online (Education) Business, & Software As A Service space (Virtual Summits Software), Dr. Mark now helps entrepreneurs scale their online businesses with proven strategies such as the One-Day Summit Formula.