May 25, 2020
by DR. MARK T. WADE
#148: Why Practice Makes Perfect As A Summit Speaker.
OG Lady Boss Krista Goodrich talks us through her strategies as a summit speaker to getting on more summits, and how to ensure your talks are engaging for your audience. Check out her episode on the Virtual Summit Podcast.
About Krista Goodrich
Krista Goodrich lives in Daytona Beach, Florida, with her husband, Colin, and their dogs. She is Momma to her college-aged daughter. A lifelong serial entrepreneur, Krista continues to invest in real estate and businesses, always looking for new opportunities. Currently, she is partner in or owner of 17 different companies and looks forward to continuing to build her empire.
She loves presenting at corporate conferences and for women’s groups, and actively participates in organizations that help and empower women. A former Financial Advisor and Mutual Fund National Sales Coordinator, Krista loves sharing Investing and Saving 101 tips with corporate teams and helping them learn how to maximize their retirement plan. For entrepreneurs, Krista shares actionable tips on how to start a company on a shoestring budget.
As a community activist, Krista is involved in her local government and local business organizations. When she's not writing, volunteering, or investing, she spends her free time boating, fishing, diving, surfing, traveling, and working out.
Reach Out To Krista Goodrich
Where To Look For Summits
✔️ Social media
How To Position Yourself
➡️ You have to have an interesting story
➡️ Find what makes you stand out
How She Deals With People Who Reach Out To Her
👉 Go with feel
How they approach her
Research who’s approaching
See how she vibes with the person
What To Consider When Reaching Out TO Speakers
❇️ Pre-interview them
❇️ Have some kind of pre-screening process
❇️ If their application's boring, just get rid of them
❇️ Have a brief five minute or less conversation with these people
Make them stick to five minutes
That'll tell you if they're actually gonna follow your time rules
See how the conversation goes
Is it upbeat? Is it exciting? Is it energetic? Is it something that you would want to listen to?
If it's not move on
Takeaways From The Summits She Attended
✔️ Wow factor of the speaker
✔️ You have to be engaging to keep people listening
✔️ Make sure that you're getting people that are relevant to your audience
✔️ Deal with people that talk in layman's terms
Advice On Improving Speech/Sessions
➡️ Over practice. There’s no such thing as too much practice.
➡️ Be the best that you can be
➡️ Pre-practice that speech over and over again
➡️ Don't do a pre-canned speech because that's boring
➡️ Practice like crazy
➡️ Start learning how to read people to know where your strong points are
How To Keep Audience Engaged
👉 Audience participation
👉 Give them something that they need to physically do
👉 Give them something that their brain should be thinking even if they're not doing it, that their brain is thinking about doing it
👉 Give them something that makes them continue to think about what they learned
👉 Give them an easy actionable step of something that's not a huge hurdle for the listener
👉 Give them a quick short, easy plan that they can follow through and feel competent about themselves
Dealing With Ininteresting Summit Hosts/Speakers
❇️ Write down potential questions and/or answers
❇️ You have to be prepared on both sides
❇️ Your host or your speaker might not keep talking and you have to fill that gap
❇️ Get ready to talk about things that you might not even have any idea that you're going to talk about
❇️ Try to prepare as much as possible in advance
Krista's Advice For Summit Hosts
"So I will tell you that honestly for about a week after this all happened with the Coronavirus stuff, I got frozen, which hasn't happened to me in probably 20 years. And it surprised me cause I don't normally get frozen on stuff, but I did. I got frozen. I gave myself my week to figure out what in the heck was going on with the world and my opinions on it or whatnot. And then I pulled up my big girl panties and I moved on. And so my, my belief is that I'm going to come out of this super strong because I've been super proactive. I'm putting out information that's helpful. I'm not selling anything right now. It's not a time for selling in my opinion, but I am giving useful information to my client base. So I think if you're thinking about starting a summit, people are at home, people are bored, people are looking for ways to become educated, to become smarter, to not be in this situation again, to improve their life in some way.
So if you're thinking about putting summits together, why not do all the leg work now and then you can make a decision, do you want to launch it now or none of us know, is this a month? Is this three months? How long is this going to last? Well maybe you're not sure. So wait a few weeks and then it might make sense to go ahead and launch it. But if you have all the work done, then you're ready to go for whenever the opportune time for you is. Plus if you end up having more time, you can edit more, you can add more features, you can add more people, you can make it really, really awesome. So that coming out of this or being in the middle of this, you're the strongest and best out there. So I would definitely recommend, if it's something you're interested in doing, why not use this time? You probably have more free time than you ever anticipated. You'd be a fool not to take advantage of the time in some capacity. And I, you know, I say that, but I should be exercising more during this too and I'm not doing that. So we can't all do everything, right?"
I’m going to give away all the best insights and knowledge but just need YOUR help!
- First - subscribe & leave a 5 star review on this podcast
- Second - share this podcast with anyone you know who has done, or wants to do a summit
That’s all I ask...
HOW TO GET IN TOUCH
👉 I am always looking for feedback
👉 If you have questions send them to me. (I’ll start doing a special Q&A monthly episode)
👉 If you want to be a guest reach out and let me know
👉 If you know someone I should interview please put me in touch with them.
Email me at: Podcast@VirtualSummits.com
Join the Summitology Masterclass: https://www.virtualsummits.software/summitology-masterclass-signup
Resources you can get in the show notes at http://virtualsummits.software/resource
✔️ One Day Summit Guide
✔️ Virtual Summits Framework
✔️ Plug & Play
✔️ Free Trial Virtual Summit Software
I want to end this episode by saying,
"I believe in YOU & YOU can do this."
Summits are by far one of the most powerful ways to quickly grow your list, launch your platform & make more money! (Even if you are just getting started).
Don’t get caught up in Analysis paralysis, because the world needs to hear your message & there are people who are waiting for you to help them.
So just get started. Imperfect action is always better than doing nothing!
Thank you and see you on the next episode!
Dr. Mark T Wade went from brick & mortar to multi-million dollar online business using a strategy called the "One-Day Summit".
Having created 6, 7 & Multi 7-figure businesses in the Brick & Mortar, Online (Education) Business, & Software As A Service space (Virtual Summits Software), Dr. Mark now helps entrepreneurs scale their online businesses with proven strategies such as the One-Day Summit Formula.
LINKS MENTIONED IN THIS EPISODE
🔗 Virtual Summits Software Free Trial
🔗 One-Day Summit Starter Guide
🔗 Access Summit Fest Live Portal
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