May 14, 2020
by DR. MARK T. WADE
#145: Newbie Consultation - How To Use A Breaking News Theme To Create Momentum In Your Community
Join us for this one on one consultation with Dr. Holly Tucker as we dig into her summit idea & craft the perfect strategy for her to create massive impact in her tribe. We talk about using a “Breaking News” strategy combined with a press release to her local traditional media outlets to get even more attention into her summit while increasing her authority in her community. That and more on today’s episode of the Virtual Summit Podcast.
Dr. Holly's Goals
👉 Create a legacy
👉 Have something there that doesn't have to be one-on-one
👉 That people could learn from me and get my resources in a different format
👉 Eventually I see a big picture of moving into a certification process for public health professionals, other service providers, other chiropractors or naturopaths
Dr. Mark's Suggestions
➡️ Create a breaking news style summit
➡️ Media release or a news release form, submit it to all the local newspapers, local news channels
Dr. Holly's Wellness Summit
✔️ Titled Everyday Wellness at Home
✔️ 10 speakers, one day summit
✔️ About childhood nutrition, whole food nutrition
2 Things To Be Aware Of When Putting Together Your Marketing
👉 Anything in the health sector is touchy
👉 Anything in the kid area is automatically a higher risk
Unique Expert Position When 3 Circles Collide
➡️ What are you passionate about?
➡️ What can you be the best in the world at?
➡️ What can you make money doing?
Dr. Mark's Advice For Dr. Holly
✔️ You need to narrow it down
✔️ Personality is good
✔️ Don't just try and be another health care professional just giving health advice to people about nutrition
✔️ Let your personality shine through
✔️ The stronger we can let our personality or what we stand for come through, the more polarizing it'll be
Dr. Mark's Advice On Certification
👉 Start putting some stuff together on that certification and use that to help craft the summit
👉 Identify problems and then build our summit around those problems
👉 Attract people that have those problems
👉 People don't want to spend time
👉 People will pay more for something that either makes their life easier or quicker
👉 The bigger the result or solution is, that's where the more you can charge comes from
👉 The longer things are, the less people finish them
👉 If they don't finish them, they don't have a positive result, which means even if your program is the best program in the world, they still got this little negative taste in the back of their mouth because they never got the result that they paid for
👉 Focus on what is the result you want to create, what's the minimal viable time that I can get that result, what do they absolutely have to know
👉 The only thing they want is the solution
👉 Keep in mind, a lot of times we think they have to know more stuff than they actually have to to get the results
👉 Go back through and challenge yourself on why?
Why do I really want to put that in there?
Why do I really need that in there?
👉 Do a founder’s offer
I’m going to give away all the best insights and knowledge but just need YOUR help!
- First - subscribe & leave a 5 star review on this podcast
- Second - share this podcast with anyone you know who has done, or wants to do a summit
That’s all I ask...
HOW TO GET IN TOUCH
👉 I am always looking for feedback
👉 If you have questions send them to me. (I’ll start doing a special Q&A monthly episode)
👉 If you want to be a guest reach out and let me know
👉 If you know someone I should interview please put me in touch with them.
Email me at: Podcast@VirtualSummits.com
Join the Summitology Masterclass: https://www.virtualsummits.software/summitology-masterclass-signup
Resources you can get in the show notes at http://virtualsummits.software/resource
✔️ One Day Summit Guide
✔️ Virtual Summits Framework
✔️ Plug & Play
✔️ Free Trial Virtual Summit Software
I want to end this episode by saying,
"I believe in YOU & YOU can do this."
Summits are by far one of the most powerful ways to quickly grow your list, launch your platform & make more money! (Even if you are just getting started).
Don’t get caught up in Analysis paralysis, because the world needs to hear your message & there are people who are waiting for you to help them.
So just get started. Imperfect action is always better than doing nothing!
Thank you and see you on the next episode!
Dr. Mark T Wade went from brick & mortar to multi-million dollar online business using a strategy called the "One-Day Summit".
Having created 6, 7 & Multi 7-figure businesses in the Brick & Mortar, Online (Education) Business, & Software As A Service space (Virtual Summits Software), Dr. Mark now helps entrepreneurs scale their online businesses with proven strategies such as the One-Day Summit Formula.