April 6, 2020
by DR. MARK T. WADE
#134: Social Media Strategy To Increase Engagement Of Your Sessions.
Social media marketing expert and regular summit speaker Andrea Jones talks to us about a specific engagement strategy she puts into her presentations even when they are pre-recorded. Plus find out how to increase your summit exposure through social media. All that and more in today’s episode.
Preparing The Content
❇️ Encourage the audience to work with you
❇️ Encourage them to take action
❇️ Ask questions
Have them write it down and put it in chat or social media
✔️ Chat option
Ask them questions to directly put in the chat
✔️ No chat option
Have them connect with you where you hang out
✔️ Ask them to take action
Tell them why that action is valuable and how you can help support them after they've done that
Incentivizing The Action
➡️ Feedback on that action
➡️ Worksheet to go along with the session
➡️ Opportunity with a strategist to look at their content
On Andrea's Pre-Recorded Sessions
👉 Use slides
👉 Ask them the 3 Ws
What do you sell?
Who is it for?
Why does it matter?
👉 Give them 2 to 3 examples while they’re writing it down to avoid awkward silence
👉 Have them put it in chat
👉 Move on to the next topic
Andrea's Summit Strategies
✔️ Hype up your audience
✔️ Post regularly about your summit
✔️ Support the other speakers
Promoting Your Summit
❇️ Think about your personal balance
❇️ Do at least two live videos
One when announcing the summit and one for the last chance to sign up
❇️ Between those live videos, have static posts that talk about the summit
Typically three or four more times
Focus on the benefits of attending the summit
❇️ Give them a reminder
Andrea's Parting Piece Of Wisdom
"I think the hardest part about summits is building that sense of community. So if you can build a sense of like we're all in this together, this is our group of people, then the success of your summit is going to be that more dynamic. The actual tech behind it doesn't matter. I've seen summits run in Facebook groups. I've seen them run in WordPress websites. I've seen them run on things like Mighty Network. The actual tech of it doesn't really matter. As long as you can get your people together in one spot and get them talking together in one spot, you're going to have such an amazing sense of camaraderie that's going to make it a lot easier to do your upsell, promote future segments, whatever the case may be, but think about how you can build the community around your summit and I think you're going to be in for an amazing experience."
I’m going to give away all the best insights and knowledge but just need YOUR help!
- First - subscribe & leave a 5 star review on this podcast
- Second - share this podcast with anyone you know who has done, or wants to do a summit
That’s all I ask...
HOW TO GET IN TOUCH
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Resources you can get in the show notes at http://virtualsummits.software/resource
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✔️ Virtual Summits Framework
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✔️ Free Trial Virtual Summit Software
I want to end this episode by saying,
"I believe in YOU & YOU can do this."
Summits are by far one of the most powerful ways to quickly grow your list, launch your platform & make more money! (Even if you are just getting started).
Don’t get caught up in Analysis paralysis, because the world needs to hear your message & there are people who are waiting for you to help them.
So just get started. Imperfect action is always better than doing nothing!
Thank you and see you on the next episode!
Dr. Mark T Wade went from brick & mortar to multi-million dollar online business using a strategy called the "One-Day Summit".
Having created 6, 7 & Multi 7-figure businesses in the Brick & Mortar, Online (Education) Business, & Software As A Service space (Virtual Summits Software), Dr. Mark now helps entrepreneurs scale their online businesses with proven strategies such as the One-Day Summit Formula.