April 02, 2020

by  DR. MARK T. WADE

#133: Explore The Different Types Of Virtual Events & Their Uses!

Description  

When it comes to Virtual all events are not created equal.  Do you know the differences between a virtual workshop, mastermind, multi day summit, or summit series?  Do you know what the goal and specific aspects of each are? If not you need to, and that’s exactly what we discuss in today’s episode. 

Different Types Of Events

     ✔️     Virtual workshop

• Essentially a specialized training

• Typically one teacher or a couple teachers that are getting a specific outcome learning or goal setting

     ✔️     Virtual Mastermind

• Essentially crowdsourcing knowledge

• Primarily focused on relationships and networking, having access to a network of people that can help you get answers, solutions, resources that you need or want access to

• Focused a lot on relationships

• Most masterminds are typically one to two days

• Shorter sessions and need much more engagement

     ✔️     Virtual Summits

• Most common type of virtual event up to this point

• Focused on delivering knowledge

• They are primarily pre recorded sessions outlined or set up in the sense of a virtual conference

• Frequently used to build the list or an audience

• Considered a collaborative marketing strategy 

Different Types Of Virtual Summits

     👉     Multi-day summit

• Most common type of virtual summit

• Typically between two days and 14 days with four days being the most common

• 20 speakers, upwards of 80 speakers with 35 being the most common

• Primary purpose of a multi-day summit is to build the list

     👉     One-Day Summit

• Very tactical and specific 

• On a specific problem or pain point

• It has anywhere from about five speakers, upwards of 15 speakers with eight to 10 being kind of the sweet spot

• It's much quicker and easier to put on

• It overcomes the issue of overwhelm and attention span

     👉     Live Streaming Summit

• Least common type of summit 

• It's typically situated around a product launch

• There is a lot of complexity and risk to it

• Very powerful for increasing sales conversions for a specific purpose

     👉     Summit Series

• Typically these are one day summit

• These are the most versatile type of summits 

• Most commonly used by in-person event hosts or even businesses or brands that do an annual multi-day summit to be able to continue awareness, top of mind and sales opportunities throughout the year

• They're short, they're tactical, and they’re continuous

• 2 types of summit series

  • Limited

  • Ongoing

     👉     Virtual Experiences

• Fun and different

• The purpose of these are geared towards a fun and engaging experience

• Creates something for your audience, your attendees to participate in

• Primary goal with this is community building and creating a fun experience

• Very much less geared towards learning

     👉     Virtual Study Groups

• Primarily created for your current clients or audience

• A lot of times they're added onto a current program that already exists or as something as an add on to your virtual experience or your in-person experience

• Really helps with accountability, community, and creating progress for your audience

• Easily added as a bonus component

• Typically small groups, 2 to 10 people

• Self moderated

Virtual Summit Themes

     ➡️     Keynotes

     ➡️     Interviews

     ➡️     Humor based

     ➡️     Influencer or celebrity based

     ➡️     Case study or testimony based

     ➡️     Summit talks

     ➡️     Mystery based

     ➡️     Hero’s Journey

     ➡️     Reporter

     ➡️     Docusummit

     ➡️     Interactive

     ➡️     Summit story

     ➡️     Inspiration based or tearjerker

Different Types Of Sessions

     ✔️     Traditional Q and A

     ✔️     Panel

     ✔️     Keynotes

     ✔️     Group share

     ✔️     Entertainer

     ✔️     Hybrid interview

     ✔️     Debates

     ✔️     Workshops

     ✔️     Round Tables

     ✔️     Live Q and A

     ✔️     Fireside Chats

     ✔️     Hot Seat

     ✔️     Engagement Strategies:

     ✔️     Speaker meet and greets

     ✔️     Coaches’ corner

     ✔️     Self-discovery

     ✔️     Scavenger hunt

     ✔️     Performer

     ✔️     Feedback

     ✔️     Group study

     ✔️     Summit playbook

     ✔️     Referral incentives

     ✔️     Livestreams

     ✔️     Physical goodies

     ✔️     Raffles

MY REQUEST

I’m going to give away all the best insights and knowledge but just need YOUR help!

• First  - subscribe & leave a 5 star review on this podcast
• Second - share this podcast with anyone you know who has done, or wants to do a summit

​That’s all I ask...

HOW TO GET IN TOUCH

   👉   I am always looking for feedback

   👉   If you have questions send them to me.  (I’ll start doing a special Q&A monthly episode)

   👉   If you want to be a guest reach out and let me know

   👉   If you know someone I should interview please put me in touch with them.

Email me at:  Podcast@VirtualSummits.com

Join the Summitology Masterclass: https://www.virtualsummits.software/summitology-masterclass-signup

Resources you can get in the show notes at http://virtualsummits.software/resource

    ✔️   One Day Summit Guide

    ✔️   Virtual Summits Framework

    ✔️   Plug & Play

    ✔️   Free Trial Virtual Summit Software

I want to end this episode by saying,

"I believe in YOU & YOU can do this."

Summits are by far one of the most powerful ways to quickly grow your list, launch your platform & make more money! (Even if you are just getting started).

Don’t get caught up in Analysis paralysis, because the world needs to hear your message & there are people who are waiting for you to help them. 

So just get started.  Imperfect action is always better than doing nothing!

Thank you and see you on the next episode!

LINKS MENTIONED IN THIS EPISODE

   🔗   One-Day Summit Training

   🔗   Virtual Summits Software Free Trial

   🔗   One-Day Summit Starter Guide 

   🔗   Interview Like A Pro

   🔗   Access Summit Fest Live On Demand Portal 

   🔗   Summit Fest Live 2021

   🔗   Viral Summits