March 30, 2020
by DR. MARK T. WADE
#132: Summit Speaker Swipe Copy Made Simple!
Description
Today we are bringing you a copy writing expert who has spoken on several dozen virtual summits giving Courtney Chaal a crystal clear perspective on how to improve your Summit SWIPE copy for speakers. We talk about creation, subject lines, alignment and how to make it simple for yourself and the speaker. This is a must listen to episode on the Virtual Summit Podcast.
About Courtney Chaal
Courtney Chaal (Johnston) is the founder of The Rule Breaker's Club where she teaches women how to package and sell their brilliance. She’s pretty much the only person who can make writing sales pages fun (hint: it involves rainbows and pots of gold). Her work has been featured on Inc.com, FastCompany.com, CreativeLive, and the Huffington Post.
She’s from Michigan, started her business in Paris, and currently lives in Vancouver, BC with her new husband, Mohammed.
Reach Out To Courtney Chaal
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Instagram
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Website
Courtney's Advice To Summit Hosts
❇️ Be specific about the problem that your summit is solving
❇️ Be specific about who the person is that the summit is for
❇️ Be specific about the problem they have
❇️ Let them tell you about their problem
❇️ Use their language
❇️ Figure out who your audience is, what they're asking for, and what they're complaining about
Name vs Title In Summits
👉 Name
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General category
👉 Title
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More specific
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Core issue
Benefits Speakers Get In Summits
✔️ Values alignment
✔️ Organization
Summit No-Nos
➡️ List grabbing
➡️ Being unorganized
Crafting/Positioning A Summit Offer
❇️ Figure out what is the through line, what is the overall problem and how can you organize those products into some kind of framework
❇️ Organized it into creating your offers, selling your offer,
❇️ Make it almost like modules
❇️ Package it up in a way that makes logical sense so that it has a higher perceived value to the person buying it
❇️ Do not list/money grab
❇️ Position it to show people it's really valuable
❇️ Make it a no-brainer
Rainbow Of Sales
👉 Cloud on one side
👉 Pot of gold on the other side
Not So Good Experiences On Swipe Copies
➡️ Overwhelming copies
➡️ Delivering copies in random ways
Creating A Swipe Copy For Speakers
✔️ Pull out a piece of paper
✔️ Do a mind map
✔️ Write in the center summit copy, swipe copy
✔️ Start brainstorming
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Get clear on what is the copy you are going to create
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Choose the copy you're going to create
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Make a list of it
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Do bullet points
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Get the subject line out of your head
✔️ Create a first draft for each of your emails, each thing you’re creating a swipe copy for
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Let that be the worst email you have written
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A copy isn't about being fancy or clever or creative, it's about being clear
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Normally the first thing that comes out of your mouth or your pen is the most clear
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Overthinking it makes it end up complicated
Creating Quality Summit Emails
❇️ Subject lines
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You've got to give people a couple of options of subject lines
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One thing that speakers worry about is they are all going to be sending the same subject line
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It creates some variety in the people sending emails about your summit
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Brainstorm a list of them
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Brainstorm around 10 subject lines then pick the two best ones
❇️ Make sure that there's intro pieces of who you are and what your summit is, but from the third person
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Brag about your speakers
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Creates trust
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Make sure that you're really beefing up why you're amazing and writing that in the third person
❇️ Be clear where you want your speaker to insert their details and what details you want them to put
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Don’t get overwhelmed
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Why you said yes to this summit, but tell them you need them to input this information
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This needs to come from them
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They need to fill in the blanks for this email to make sense
Additional Strategy For Summit Hosts On Email Copies
👉 Have a trusted business friend to check your copy
👉 Ask them to give you feedback
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I just want to make sure A, these emails make sense. B, would you take action on these? And C, if you would you send these to your audience and if not, why not? What would you change?
👉 Don’t take your copy personally
👉 Disassociate yourself from it while you're writing it
MY REQUEST
I’m going to give away all the best insights and knowledge but just need YOUR help!
- First - subscribe & leave a 5 star review on this podcast
- Second - share this podcast with anyone you know who has done, or wants to do a summit
That’s all I ask...
HOW TO GET IN TOUCH
👉 I am always looking for feedback
👉 If you have questions send them to me. (I’ll start doing a special Q&A monthly episode)
👉 If you want to be a guest reach out and let me know
👉 If you know someone I should interview please put me in touch with them.
Email me at: Podcast@VirtualSummits.com
Join the Summitology Masterclass: https://www.virtualsummits.software/summitology-masterclass-signup
Resources you can get in the show notes at http://virtualsummits.software/resource
✔️ One Day Summit Guide
✔️ Virtual Summits Framework
✔️ Plug & Play
✔️ Free Trial Virtual Summit Software
I want to end this episode by saying,
"I believe in YOU & YOU can do this."
Summits are by far one of the most powerful ways to quickly grow your list, launch your platform & make more money! (Even if you are just getting started).
Don’t get caught up in Analysis paralysis, because the world needs to hear your message & there are people who are waiting for you to help them.
So just get started. Imperfect action is always better than doing nothing!
Thank you and see you on the next episode!
Dr. Mark T Wade went from brick & mortar to multi-million dollar online business using a strategy called the "One-Day Summit".
Having created 6, 7 & Multi 7-figure businesses in the Brick & Mortar, Online (Education) Business, & Software As A Service space (Virtual Summits Software), Dr. Mark now helps entrepreneurs scale their online businesses with proven strategies such as the One-Day Summit Formula.
LINKS MENTIONED IN THIS EPISODE
🔗 Virtual Summits Software Free Trial
🔗 One-Day Summit Starter Guide
🔗 Access Summit Fest Live Portal
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