March 26, 2020
by DR. MARK T. WADE
#131: Why Established Brands Should Run A Summit Specifically These Two Reasons
Yes there are countless benefits to running a summit, but why should a successful brand want to run a summit. Well there are two extremely powerful reasons why you should be running summits. That’s what we are going to cover today, so let’s get started.
2 Excellent Reasons To Run A Summit
Enter a new niche
To Promote a new or upcoming program or product
Enter A New Niche
✔️ One-Day Summit
Get some experience in that niche
Learn their messaging and pain points, and then going hard
Increase your exposure and awareness to new audiences that you haven’t targeted yet
Incredible for increasing exposure in new niches
Incredible also for bringing new customers from those niches as well
✔️ One-Day Summit Series
Can go out either monthly or every other month
Continues to increase your connections with people in the industry or niche
Build your list
Continues to give you exposure ongoing
By the end of that year you will be a name brand, recognizable influencer or authority in that new niche
To Promote A New Or Upcoming Program Or Product
✔️ Multi-Day Summit
If you are doing one main launch once a year, a multi-day summit would probably be a great idea
✔️ One Day Summit
If you will be releasing a couple programs or products then you should be doing a one-day summit
Take whatever that course or program is going to be, pull out several main problems or pain points and build that into your one-day summit
Show case examples or testimonies if you have them
Highlight reasons the audience needs to know certain items for their success
It’s also a great way to pick up a few new partners before your launch as well
✔️ Purpose of this strategy
The main purpose of this strategy is to increase the engagement and interest of the audience who is most likely to buy your program or product
I’m going to give away all the best insights and knowledge but just need YOUR help!
- First - subscribe & leave a 5 star review on this podcast
- Second - share this podcast with anyone you know who has done, or wants to do a summit
That’s all I ask...
HOW TO GET IN TOUCH
👉 I am always looking for feedback
👉 If you have questions send them to me. (I’ll start doing a special Q&A monthly episode)
👉 If you want to be a guest reach out and let me know
👉 If you know someone I should interview please put me in touch with them.
Email me at: Podcast@VirtualSummits.com
Join the Summitology Masterclass: https://www.virtualsummits.software/summitology-masterclass-signup
Resources you can get in the show notes at http://virtualsummits.software/resource
✔️ One Day Summit Guide
✔️ Virtual Summits Framework
✔️ Plug & Play
✔️ Free Trial Virtual Summit Software
I want to end this episode by saying,
"I believe in YOU & YOU can do this."
Summits are by far one of the most powerful ways to quickly grow your list, launch your platform & make more money! (Even if you are just getting started).
Don’t get caught up in Analysis paralysis, because the world needs to hear your message & there are people who are waiting for you to help them.
So just get started. Imperfect action is always better than doing nothing!
Thank you and see you on the next episode!
Dr. Mark T Wade went from brick & mortar to multi-million dollar online business using a strategy called the "One-Day Summit".
Having created 6, 7 & Multi 7-figure businesses in the Brick & Mortar, Online (Education) Business, & Software As A Service space (Virtual Summits Software), Dr. Mark now helps entrepreneurs scale their online businesses with proven strategies such as the One-Day Summit Formula.