March 23, 2020


#130: How To Craft Authentic Powerful Summit Email Copy On Your Next Summit.



    Auguste Crenshaw brings the goods on today’s episode sharing her insights and wisdom after hosting 5 successful Virtual Summits. Find out whether your summit should be annual or not, fee or free, and how to increase the engagement of your speakers while increasing your authenticity. This is a must listen to episode on the Virtual Summit Podcast.

    About Auguste Crenshaw


    In a world when anyone can label themselves as an entrepreneur Auguste Crenshaw knows the #1 Unique Identifying Factor is "YOU"! Auguste Crenshaw is a Business Coach who specializes in strategy, mindset, and sales. You can find her somewhere on social media giving a ton of value! She is the epitome of living and breathing unapologetically. Her secret weapon is her Mindset. More importantly, she knows the power is in being "herself"! 


    She loves to transfer knowledge, strategies and infuse confidence in other women in business.

    Reach Out To Auguste Crenshaw

      2 Summits Auguste Runs Every Year

      1. Business Mastery Summit

      2. Authentic Collective Summit

      Keep In Mind When Writing An Email Copy

           ❇️     Be specific

           ❇️     Visualize

           ❇️     Tell their story and your story as well

           ❇️     Know your niche down to a science


      Auguste's Process Of Writing An Email Copy

           👉      Make it different, distinctive

           👉      Ask questions - who, what, when, why, where questions 

           👉      Determine what they are struggling with

           👉      Don’t make it about you, make it about them

           👉      Be strategic

           👉      Look at it as a solution oriented process  

           👉      Start with the end in mind


      Writing The Email Copy During The Summit

           ➡️     Communicate with them about themselves

           ➡️     Instead of just telling the story of the speaker, tell the stories of the speakers as if it's them

           ➡️     Write in your voice

           ➡️     Don't be transactional

           ➡️     Find out what your audience needs and wants

           ➡️     Know who your audience is

           ➡️     Awethenticity - Leave them in awe with who you are


      Free vs Fee Summits

           ✔️      Free

      • When you don’t have enough brand recognition

      • Good way to build your list

           ✔️      Fee

      • Depends on the caliber of the summit

      • Has to do with your persona and reputation

      • When you already have the traction

      Constructing Summits

           ❇️     Think about the experiences that you had

           ❇️     How did it feel?

           ❇️     What's the effect? 

           ❇️     What do I want to happen?

           ❇️     How do I ensure that that happens?

           ❇️     What is the overall benefit of this summit?


      Getting Engagement

           👉      Start from the speakers to get to the attendees

           👉      Put up a random post every day

           👉      Provide a sneak peak

           👉      Tag each other


      Final Piece Of Advice From Auguste

           "In a world where anybody and everybody can label themselves as an entrepreneur, I always say one thing, you are the number one unique identifying factor. I need you to have value in who you are and what you bring to the table because then that repositions how you engage your target audience because you are having a conversation and a dialogue and presenting something to them based on your values, based on what you believe in and so people need to hear it from you. So ideal client identification starts with you first and then you can go back and do all of those other things that I said about how do you actually communicate with them. You niche that down and then the rest of what you do with your summit. I believe that between your good brain, your knowledge and as well as the divine downloading things to you that you will put on one stellar event."

        MY REQUEST


        I’m going to give away all the best insights and knowledge but just need YOUR help!

        • First  - subscribe & leave a 5 star review on this podcast
        • Second - share this podcast with anyone you know who has done, or wants to do a summit

        That’s all I ask...



           👉   I am always looking for feedback

           👉   If you have questions send them to me.  (I’ll start doing a special Q&A monthly episode)

           👉   If you want to be a guest reach out and let me know

           👉   If you know someone I should interview please put me in touch with them.


        Email me

        Join the Summitology Masterclass:

        Resources you can get in the show notes at

            ✔️   One Day Summit Guide

            ✔️   Virtual Summits Framework

            ✔️   Plug & Play

            ✔️   Free Trial Virtual Summit Software


        I want to end this episode by saying,


        "I believe in YOU & YOU can do this."


        Summits are by far one of the most powerful ways to quickly grow your list, launch your platform & make more money! (Even if you are just getting started).

        Don’t get caught up in Analysis paralysis, because the world needs to hear your message & there are people who are waiting for you to help them. 


        So just get started.  Imperfect action is always better than doing nothing!

        Thank you and see you on the next episode!



        Dr. Mark T Wade went from brick & mortar to multi-million dollar online business using a strategy called the "One-Day Summit".
        Having created 6, 7 & Multi 7-figure businesses in the Brick & Mortar, Online (Education) Business, & Software As A Service space (Virtual Summits Software), Dr. Mark now helps entrepreneurs scale their online businesses with proven strategies such as the One-Day Summit Formula. 



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