March 19, 2020

by  DR. MARK T. WADE

#129: Here Are The MOST IMPORTANT Reasons To Host A Summit

Description  

There is a reason why most summit hosts grow their business dramatically after a summit, and it’s not because of the leads and revenue. There is SO much more to a summit and that’s what we are going to dig into today. I can’t wait. Let’s get started. 

Positives Of Hosting A Virtual Summit

     ✔️     Hosting a summit is going to bring you in more people to your community

     ✔️     Typical summits can generate 5,000 – 10,000 leads

     ✔️     Many summits are doing 20,000 – 50,000 leads

     ✔️     It is typically free to generate those leads

     ✔️     You don’t have to go spend a bunch of money on Facebook ads to acquire them.

     ✔️     It’s a great way to generate revenue

     ✔️     Most summits typically generate at least a few thousand dollars, upwards of $10,000 - $30,000 in profits

Intangible Return Of Investments

     ❇️      Benefits you get back for investing your time and energy into the summit

1. Brand Awareness

• This is powerful and honestly is one of the most sought after goals of most brands and businesses

2. Opportunities

• Your brand continues to get more exposure, and you continue to get more opportunities

3. Speaker relationships

• Most valuable one

• You have the opportunity to reach out and create a relationship with other influencers and experts

• These are the people that have audiences and programs and more opportunities

• You are able to build on those relationships to get more exposure to their audiences

• You are building your network of connections who can then connect you to even more influencers

• Follow up with your speakers

• Ask them how you can help support them. 

• Create something together, do a partner webinar, exchange solo emails to your lists, jump on Facebook lives together, and so much more

4. Downstream revenue

• Meaning this new audience are going to buy other stuff from you

• It doesn’t always happen right away

5. Knowledge increase

• When you host a summit and listen to and learn from 20 or 30 experts you are actually learning in the process

• You are increasing your knowledge dramatically

• That improves your skillset and your business

6. Influence

• When your audience sees you next to all those other experts you are leveraging their expertise, their credibility, their audience and their influence

7. Getting organized

• You can’t run a summit without getting organized

• You learn how to multi-task and simultaneously coordinate multiple projects at the same time

• You create processes and SOP’s that you then use later in business

8. Experience

• Hosting a summit gives you a massive amount of experience in a very short amount of time

• How to craft an idea, an offer, promoting, marketing, speaker recruitment, affiliate management, topic selection, engaging an audience, interviewing experience, post production, sales, customer service and so much more

• The amount of experience you get from a summit could be an entire year worth of experience in a very small amount of time

9. Idea Generation

• That next big idea, could be worth thousands or hundreds of thousands or even millions

• When you are interviewing those speakers your brain is working

• You are seeing things differently

• You are generating ideas and new processes of how to implement it

• Out of all those ideas you will end up acting on a couple and without doubt at least one of them will pan out to be something of massive value

10. Confidence

• The process of hosting a summit builds your confidence across the board

• The confidence to be able to tackle large projects

• Confidence to reach out to influencers cold, and the confidence that what you have has value to people

• Your confidence grows and builds and that in and of itself is such a vital importance for entrepreneurs when growing and scaling a business

11. Pride

• It’s almost impossible to host a summit and not be proud of it at the end

• You’ve created something from just an idea and turned it into a real & physical thing that has brought together influencers, and audience members alike around something you believe in

• It generates money, which is not easy to do in other ways

• In the end it is always something you are going to be proud of, and that makes you feel good

MY REQUEST

I’m going to give away all the best insights and knowledge but just need YOUR help!

• First  - subscribe & leave a 5 star review on this podcast
• Second - share this podcast with anyone you know who has done, or wants to do a summit

​That’s all I ask...

HOW TO GET IN TOUCH

   👉   I am always looking for feedback

   👉   If you have questions send them to me.  (I’ll start doing a special Q&A monthly episode)

   👉   If you want to be a guest reach out and let me know

   👉   If you know someone I should interview please put me in touch with them.

Email me at:  Podcast@VirtualSummits.com

Join the Summitology Masterclass: https://www.virtualsummits.software/summitology-masterclass-signup

Resources you can get in the show notes at http://virtualsummits.software/resource

    ✔️   One Day Summit Guide

    ✔️   Virtual Summits Framework

    ✔️   Plug & Play

    ✔️   Free Trial Virtual Summit Software

I want to end this episode by saying,

"I believe in YOU & YOU can do this."

Summits are by far one of the most powerful ways to quickly grow your list, launch your platform & make more money! (Even if you are just getting started).

Don’t get caught up in Analysis paralysis, because the world needs to hear your message & there are people who are waiting for you to help them. 

So just get started.  Imperfect action is always better than doing nothing!

Thank you and see you on the next episode!

LINKS MENTIONED IN THIS EPISODE

   🔗   One-Day Summit Training

   🔗   Virtual Summits Software Free Trial

   🔗   One-Day Summit Starter Guide 

   🔗   Interview Like A Pro

   🔗   Access Summit Fest Live On Demand Portal 

   🔗   Summit Fest Live 2021

   🔗   Summitology Training