February 24, 2020
by DR. MARK T. WADE
#122: The Largest ROI From Your Summit Is This One Thing & Here's How To Get It!
Description
Ivy Slater talks us through the most powerful, intangible ROI from a Virtual Summit and how summit hosts can build out specific processes to ensure they capitalize on it before, during, & after their summit. You don’t want to miss this episode today on the Virtual Summit Podcast!
About Ivy Slater
Ivy Slater is an entrepreneur, internationally bestselling author, speaker, podcast host, and professionally-certified business coach.
As the CEO of Slater Success, Ivy works closely with C-Suite executives and upper-level managers to advise and create clear strategies that provide instant and long term impact on businesses. From generating team synergy and launching new sales initiatives, to holding mastermind retreats and corporate trainings on communication, finances, or strategic planning, Ivy is an expert at cultivating and facilitating relationships that are the hallmark of any successful business.
Today, Ivy and her team of professional coaches and trainers are dedicated to helping women business owners and entrepreneurs, as well as leadership and organizational teams, leverage their relationships and achieve success on their own terms by creating the life they want to live alongside a business or career that supports that life.
Reach Out To Ivy Slater
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Website
Positive And Negative Side Of Summits
✅ Positive
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She gets clients from her summits
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Great list building tool
❌ Negatve
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Greedy people
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The takers
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The me-centric attitude
Taking Relationships Out Of A Summit
❇️ Business doesn't come solely from online. Business comes in developing relationships.
❇️ Find something a little unique
❇️ Find out where's your audience
❇️ Every business is a little different
❇️ Where is your audience and how are you playing to it?
❇️ Your drip campaigns that are going to come out afterwards, plug it in, read it, make sure it's your voice. Make sure you're driving it to where you are.
❇️ You don't want everybody's massive lists, you want your people from those list
Building Relationships At The Start Of Summits
👉 Identify your goal, your purpose and your intentions before you start running through all the systems and procedures
👉 Stop and create what's in it for you?
👉 Ask why are you doing this?
👉 It's energy. It's time. It's money.
👉 The energy and the time is more valuable than the money
👉 What's your intention of walking away with?
👉 What's your goal?
👉 It's not just about list building
👉 What's the purpose?
Building Relationships During The Summit
➡️ Read your drip campaigns and find out where your people are hanging out at
➡️ Don’t just send a friend request, build a relationship
➡️ Create a real conversation
On Reaching Out To People
✔️ Reach out to them directly
✔️ Do your research
✔️ Stalk them
✔️ Look at the other summit speakers
✔️ Take a look at their, their portfolio, their bio, their website, their LinkedIn, their social media
✔️ Reach out to those other speakers
How To Reach Out Without Being Stalker-ish
❇️ When sending a friend request, include a personal note
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Example: “Hey, I see we're both going to be on this summit.”
❇️ Go be personal with your message
❇️ Connect with them before the interview
❇️ Reference other speakers you know
Ways Speakers Can Reach Out To Their Audience
➡️ Host a Facebook live
➡️ Try to gather the community
➡️ Do something that fosters engagement
How To Keep A Relationship With Speakers After The Summit
👉 Don’t forget your manners
👉 Write a personalized thank you note
👉 Send a direct mail
👉 Follow up 30 days later and be personal with it
👉 Do not mass email
👉 Be personal
👉 Reference a tip they gave
👉 Touch base with them again 60 days later
👉 Ask what worked and didn’t work for them in the summit
👉 Jump on the phone with them and debrief
Important Line In Connecting With People
✔️ What do you need and how can I help you?
Final Words Of Wisdom From Ivy
“You want to really put your time, your energy, people are valuable. We don't focus on the money, focus on the people and the money will come.”
MY REQUEST
I’m going to give away all the best insights and knowledge but just need YOUR help!
- First - subscribe & leave a 5 star review on this podcast
- Second - share this podcast with anyone you know who has done, or wants to do a summit
That’s all I ask...
HOW TO GET IN TOUCH
👉 I am always looking for feedback
👉 If you have questions send them to me. (I’ll start doing a special Q&A monthly episode)
👉 If you want to be a guest reach out and let me know
👉 If you know someone I should interview please put me in touch with them.
Email me at: Podcast@VirtualSummits.com
Join the Summitology Masterclass: https://www.virtualsummits.software/summitology-masterclass-signup
Resources you can get in the show notes at http://virtualsummits.software/resource
✔️ One Day Summit Guide
✔️ Virtual Summits Framework
✔️ Plug & Play
✔️ Free Trial Virtual Summit Software
I want to end this episode by saying,
"I believe in YOU & YOU can do this."
Summits are by far one of the most powerful ways to quickly grow your list, launch your platform & make more money! (Even if you are just getting started).
Don’t get caught up in Analysis paralysis, because the world needs to hear your message & there are people who are waiting for you to help them.
So just get started. Imperfect action is always better than doing nothing!
Thank you and see you on the next episode!
Dr. Mark T Wade went from brick & mortar to multi-million dollar online business using a strategy called the "One-Day Summit".
Having created 6, 7 & Multi 7-figure businesses in the Brick & Mortar, Online (Education) Business, & Software As A Service space (Virtual Summits Software), Dr. Mark now helps entrepreneurs scale their online businesses with proven strategies such as the One-Day Summit Formula.
LINKS MENTIONED IN THIS EPISODE
🔗 Virtual Summits Software Free Trial
🔗 One-Day Summit Starter Guide
🔗 Access Summit Fest Live Portal
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