Description
Scott Carson went from losing tens of thousands of dollars from a live event to hosting one of the most profitable Virtual Summits in one of the most niche industries. Learn why he only runs paid summits, and says free has no value. Plus find out how he creates the most engaged audience using contests and give a ways. All that and more on today’s episode.
About Scott Carson
Scott is the owner and managing member of WeCloseNotes.com, an Austin based, defaulted note buying company. I specialize in finding nonperforming notes on residential and commercial properties and purchasing these notes for our own portfolio. He is also a nationally syndicated radio host of the popular podcast, The Note Closers Show which has millions of listeners across 17 AM and FM radio stations and downloads across 130 countries.
Scott has a variety of classes and educational products to help other real estate investors looking to learn more about notes and distressed debt investing. He teaches a 3-day workshop for investors on buying defaulted notes called the Virtual Note Buying Workshop that focuses on how to Find, Fund and Flip nonperforming notes directly from banks.
The Note Closers Show Podcast is focused on the niche of distressed note and debt investing with the content split between educational aspects of the industry along with interviewing industry experts, investors, and other entrepreneurial-based subjects that investors face on a daily basis.
Reach Out To Scott Carson
Email
Website
Website
On Paid Summits
- Free has no value
- Your time is the most valuable thing
- If you're doing a summit, don't do it for free. Your time is valuable
- Charge for your time, charge for your information, because your experience, your wealth of success and failures is valuable and worth something
How To Engage Your Audience
- Have ways for people to network remotely
- Facebook group, meetup groups, Basecamp
- Survey your audience
- Educate your audience
- Add a lot of excitement about your event
- Unique hashtag that people share
- Create infographics that they can share to their social media handles
- Discount code that they can give to their friends or their guests as well
- If it has a big enough audience, create a special affiliate link
- Giveaways
How To Get Speakers To Engage
- Affiliate splits
- Run specials with their speakers
- Give out swag bags
- Create infographics for each speaker
- Post it on social media
Scott's Advice For Summit Hosts
“Just do it. Get out there and start it. If you're waiting to become an expert to get booked on other people's summits, go start your own. Invite the people that you would bring to your own and say, I'd love to have you on my event. When you surround yourselves with other authorities, you become an authority. The biggest thing is start one. They're easier to put together than you would think. When you've got your amazing software that helps out a lot of people. It's not as difficult as you think. But go start one if you really want to do one. It could be a one day summit just to get the feel of it started. But realize, start sooner. This is where everything's going and might as well get on board. It is the 21st century and Scotty is here to beam me up into the new decade.”
My request
I’m giving away all the best insights and knowledge. I just need your help!
- Subscribe and leave a 5‑star review on this podcastReview on Apple PodcastsFollow on Spotify
- Share this podcast with anyone you know who has done, or wants to do, a summitFacebookXLinkedIn
That’s all I ask. Thank you!
HOW TO GET IN TOUCH
- I am always looking for feedback
- If you have questions send them to me. (I’ll start doing a special Q&A monthly episode)
- If you want to be a guest reach out and let me know
- If you know someone I should interview please put me in touch with them.
Email me at: Podcast@VirtualSummits.com
Join the Summitology Masterclass: https://www.virtualsummits.software/summitology-masterclass-signup
Resources you can get in the show notes at http://virtualsummits.software/resource
- One Day Summit Guide
- Virtual Summits Framework
- Plug & Play
- Free Trial Virtual Summit Software
I want to end this episode by saying,
"I believe in YOU & YOU can do this."
Summits are by far one of the most powerful ways to quickly grow your list, launch your platform & make more money! (Even if you are just getting started).
Don’t get caught up in Analysis paralysis, because the world needs to hear your message & there are people who are waiting for you to help them.
So just get started. Imperfect action is always better than doing nothing!
Thank you and see you on the next episode!