January 22, 2020
by DR. MARK T. WADE
#113: Summit Leaderboard Contests To Engage Your Speakers & Affiliates
If you want your speakers to promote your summit then you need to know how to engage them. Today I’m going to share with you the most powerful strategy to not only get speakers to promote, but to get them to send out more emails than you even asked them to. This one is going to be a fun one!
What Is The Leaderboard Competition
✔️ It is a competition amongst all promoting parties
✔️ It’s typically broken into two parts:
The Leads Contest
Competition to see who can generate the most leads
This will have an official kick off where everyone gets to promote the summit
The leads are counted and recorded per speaker daily and then totaled over the course of the promotion which will have a specific ending date (which is typically the day before the summit starts.)
The speaker with the most leads generated will win the leads contest
The Sales Contest
This is straightforward and is a contest about who can generate the most sales on the summit
It will start when the summit starts, although it will take into consideration any sales that have happened on the summit, and will go through the last chance period of the summit
The speaker with the most sales will win the sales contest
Benefits Of Having A Leaderboard Strategy
👉 Social proof
👉 It creates a fun environment between you and your speakers
👉 It creates a sense of playful competition
👉 If done well allows you to actually increase the strength of your relationship with your speakers
Common Methods Of Running Leaderboard Contests
✔️ Facebook groups
✔️ Membership areas with a web page
Displaying The Leaderboard
❇️ Speaker name
❇️ Number of leads or sales
If The Summit Is Not Doing Great
➡️ Don’t post actual numbers
➡️ Post only the ranking
➡️ Tell each speaker individually what their numbers are on the daily email updates without listing all the other numbers
When Running A Leaderboard Contest
👉 Creativity is key
👉 Think about what your speakers want and will be fun as well
👉 Have daily posts in the group sharing take a ways, what’s working, what is happening in the summit, and positive messages you’ve gotten from attendees
👉 Calculate, record & release the leaderboard results at the same time every day to keep a consistent display of the results
👉 Be clear on when the cutoff is for the contest
👉 Give advice, tips & helpful strategies to help your speakers be successful in promoting your summit
👉 Do a Facebook Live in the group a few times to allow the speakers to hop on and interact with you
👉 Release an updated status of the positions and results of the leaderboard every day, and then have a final results after the contest ends
👉 Throw in spontaneous bonuses
👉 Announce the final leaderboard results & winners with a Facebook Live
👉 Use this as an opportunity to talk about any top take a ways from the summit, the overall success, and of course thanking everyone who participated in the summit
I’m going to give away all the best insights and knowledge but just need YOUR help!
- First - subscribe & leave a 5 star review on this podcast
- Second - share this podcast with anyone you know who has done, or wants to do a summit
That’s all I ask...
HOW TO GET IN TOUCH
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I want to end this episode by saying,
"I believe in YOU & YOU can do this."
Summits are by far one of the most powerful ways to quickly grow your list, launch your platform & make more money! (Even if you are just getting started).
Don’t get caught up in Analysis paralysis, because the world needs to hear your message & there are people who are waiting for you to help them.
So just get started. Imperfect action is always better than doing nothing!
Thank you and see you on the next episode!
Dr. Mark T Wade went from brick & mortar to multi-million dollar online business using a strategy called the "One-Day Summit".
Having created 6, 7 & Multi 7-figure businesses in the Brick & Mortar, Online (Education) Business, & Software As A Service space (Virtual Summits Software), Dr. Mark now helps entrepreneurs scale their online businesses with proven strategies such as the One-Day Summit Formula.