January 20, 2020
by DR. MARK T. WADE
#112: 5 Publicity Strategies You Should Include In Your Summit Promotion
As a summit speaker who specializes in PR & Media KJ Blattenbauer takes us deep into 5 strategies to get more promotion & publicity for your summit in ways that you are not currently using. This is a must listen episode to take your summit to the next level!
How To Have A Successful Summit
👉 Be organized
👉 Go above and beyond to help your speakers
👉 Help them with the artwork and timing
👉 Help them with the content they need to provide
👉 Offer some sort of kickback
How KJ Prepares For Her Summits
❇️ Research on her audience
❇️ Google research on what these people are asking
❇️ Boils down to the same 3 points
What is PR?
How do I make it work for me?
How do I make it work for me and not spend any money?
❇️ Start laying out in her social promotions
❇️ Post at least 3 times in her social media
5 PR Strategies For Summits
Do your research and find their editorial calendars to see what they are covering
Following reporters and outlets in your industry of interest and seeing what they're talking about and then having a conversation with them
Keep track of the 10 questions you're asked in one week that you see yourself always being asked, that's what you should be pitching to people
Have a media list
Building A Media List
Mine your audience and do research about what they're reading, writing and listening to because those are the people you want more of
Creep on every single press page, every single website and do a Google search of your competitors to see where they've popped up
Do a Google search on your expertise/niche
Utilizing The Media List
✔️ Find the right context
✔️ Make sure you have their email address
✔️ Make sure that you can describe in one sentence who you are and what your summit or your podcast or whatever you're pitching is about
✔️ Introduce yourself
✔️ Do NOT blind pitch
KJ's Parting Piece Of Wisdom
“They need to be working as their own publicist because there's no one else that's going to do it for them. They have to be out there promoting and putting themselves in front of others because it's the best way to extend their reach and the breadth and so best way to help additional people, but also to get the best summit speakers and guests.”
I’m going to give away all the best insights and knowledge but just need YOUR help!
- First - subscribe & leave a 5 star review on this podcast
- Second - share this podcast with anyone you know who has done, or wants to do a summit
That’s all I ask...
HOW TO GET IN TOUCH
👉 I am always looking for feedback
👉 If you have questions send them to me. (I’ll start doing a special Q&A monthly episode)
👉 If you want to be a guest reach out and let me know
👉 If you know someone I should interview please put me in touch with them.
Email me at: Podcast@VirtualSummits.com
Join the Summitology Masterclass: https://www.virtualsummits.software/summitology-masterclass-signup
Resources you can get in the show notes at http://virtualsummits.software/resource
✔️ One Day Summit Guide
✔️ Virtual Summits Framework
✔️ Plug & Play
✔️ Free Trial Virtual Summit Software
I want to end this episode by saying,
"I believe in YOU & YOU can do this."
Summits are by far one of the most powerful ways to quickly grow your list, launch your platform & make more money! (Even if you are just getting started).
Don’t get caught up in Analysis paralysis, because the world needs to hear your message & there are people who are waiting for you to help them.
So just get started. Imperfect action is always better than doing nothing!
Thank you and see you on the next episode!
Dr. Mark T Wade went from brick & mortar to multi-million dollar online business using a strategy called the "One-Day Summit".
Having created 6, 7 & Multi 7-figure businesses in the Brick & Mortar, Online (Education) Business, & Software As A Service space (Virtual Summits Software), Dr. Mark now helps entrepreneurs scale their online businesses with proven strategies such as the One-Day Summit Formula.