January 16, 2020

by  DR. MARK T. WADE

#111: The Most Important Summit Strategy Ever Released

Description  

Get ready to watch everything change. Summits are evolving and you are going to be the first to get inside information on how to implement it in your business. Today we talk One-Day Summit Series, the most powerful summit strategy ever invented. Get ready because you’re in for a good one.

How Summits Need To Change

     ✔️     You must get topic and niche specific

• We need to be creative and different

• We need to focus on entertainment

• Audiences are tired of the traditional Q&A style interviews, and just being educated

• We need to switch to edu-tainment style focus

     ✔️     Content production

Best Way To Create Entertainment

     ❇️     Illicit emotion

2 Easiest Emotions To Illicit

     ❇️     Happiness 

     ❇️     Anger

Most Valuable Currency In 2020 And Beyond

     ✔️     Relationships

One-Day Summits

Purpose -  Focus on one specific topic or problem

     👉     It is one day as it says, but not a full day in length 

     👉     Typically has 5 to maximum 15 speakers

     👉     It cuts directly to your ideal audience and brings in a small but qualified and engaged audience

     👉     It also overcomes the main issue of dwindling attention span

     👉     So targeted and specific we are able to actually use them for a variety of different purposes

Summit Series

     ✔️     A summit series is anything of 3 or more summits

2 Forms Of Summit Series

1. Limited Series

• Is a set number of summits

•  Example, running 3 one-day summits, or 6 one-day summits

• There are multiple but at some point the series ends

• It won’t continue on that same topic

2. Ongoing Series

• It doesn’t end

• This could be quarterly or monthly or even weekly

Annual Summit, Legacy Summit, Relaunch

     👉     Annual summit is a summit you run every year

     👉     Legacy summit is simply a summit set to either Ever-Summit status or evergreen

     👉     Relaunch is simply that.  You relaunch that same summit with the same sessions at a later date and time

Multi Day vs One-Day Summit Series

     ❇️     Multi Day Summit Series

• Primarily takes precedence over any other promotion

• It is very time consuming and can be difficult and stressful to manage

• Short lived

• Although powerful when going live shortly after it is then non-existent

     ❇️     One-Day Summit Series

• It will take a fraction of the time to create and run

• It’s much more manageable regardless of how busy you are

• Continues on

• It builds momentum each time a new one is released

• You are not tapping out your entire network in one round

• Allows for ongoing relationship building and partnership opportunities

More Benefits Of One-Day Summit Series

     🔷     Relationship building

     🔷     Content creation

     🔷     Momentum

     🔷     Staying relevant

     🔷     Positioning

     🔷     Revenue creation

Setting Up A One-Day Summit Series

     👉     Start with the purpose and the goal

     👉     Decide on the format

     👉     Set the frequency

     👉     Pick the framework

     👉     Create a process

     👉     Decide if it is ongoing for each one or batch produce

     👉     Speaker follow up process

Summits vs Launches and Webinars

   ❇️     Launches and webinars

• Sales-focused

• High urgency

• Large risk for audiences

• Sales tactic

     ❇️     Summits

• Not a sales tactic

• Education style

• Content consumption technique

Summit Series vs Podcasts

     ✔️     Summit Series

• Ability to get access to your audience

• A much quicker way to build your influence, authority and audience

• Plus you actually have a monetization opportunity on every summit series

     ✔️     Podcasts

• Main focus for monetization is with sponsors

MY REQUEST

I’m going to give away all the best insights and knowledge but just need YOUR help!

• First  - subscribe & leave a 5 star review on this podcast
• Second - share this podcast with anyone you know who has done, or wants to do a summit

​That’s all I ask...

HOW TO GET IN TOUCH

   👉   I am always looking for feedback

   👉   If you have questions send them to me.  (I’ll start doing a special Q&A monthly episode)

   👉   If you want to be a guest reach out and let me know

   👉   If you know someone I should interview please put me in touch with them.

Email me at:  Podcast@VirtualSummits.com

Join the Summitology Masterclass: https://www.virtualsummits.software/summitology-masterclass-signup

Resources you can get in the show notes at http://virtualsummits.software/resource

    ✔️   One Day Summit Guide

    ✔️   Virtual Summits Framework

    ✔️   Plug & Play

    ✔️   Free Trial Virtual Summit Software

I want to end this episode by saying,

"I believe in YOU & YOU can do this."

Summits are by far one of the most powerful ways to quickly grow your list, launch your platform & make more money! (Even if you are just getting started).

Don’t get caught up in Analysis paralysis, because the world needs to hear your message & there are people who are waiting for you to help them. 

So just get started.  Imperfect action is always better than doing nothing!

Thank you and see you on the next episode!

LINKS MENTIONED IN THIS EPISODE

   🔗   One-Day Summit Training

   🔗   Virtual Summits Software Free Trial

   🔗   One-Day Summit Starter Guide 

   🔗   Interview Like A Pro

   🔗   Summit Fest Live