January 13, 2020
by DR. MARK T. WADE
#110: How To Create Transformation Through A Virtual Summit
Summit Coach Krista Miller talks about her strategies for creating transformation in peoples lives, regardless of the size of your list. And how even the smaller audiences can create some of the biggest results. Plus see how she sets up the perfect engagement strategy to keep her audience coming back for more. All that and more on today’s episode.
Benefits Of Having A Tiny Audience
➡️ You really know your people
➡️ You can email them back and forth
➡️ There’s only a couple of people you have to pay attention to
➡️ Makes it easier to promote to everybody
What Summits Are Doing Wrong
👉 You're talking at your people, you're not giving them the opportunity to talk back
Creating Transformations For Our Audience
❇️ Choose a topic that’s related to a problem that they’re having
Not just something cool and catchy
A topic designed to solve their biggest problem
It opens up an opportunity for a transformation they really need
Creating Engagement For Our Audience
➡️ The more engaged someone is, the more involved they're going to be in their summit
➡️ Focus on the video
The more video you can incorporate into your summit, the better
Have a video on your registration page
Have a video with your face
One or two minutes is all it needs to be
Show them a smiling welcome, welcoming face and get them involved in your event
Put another video on your special offer to thank them for registering
➡️ Create a community for the summit
After joining the email sequence, invite them to a Facebook group just for the summit
Encourage them to participate
Focus on facilitating discussion
When people start talking to each other, they're going to be talking to you
That's when they start feeling like they're a part of something
How Krista Creates Engagement In Facebook
❇️ Posts videos to welcome them and start engaging
❇️ Start conversations
❇️ Daily discussion prompts
❇️ Post videos that teach them something
❇️ Live opening and closing calls
❇️ Give away prizes on her calls
❇️ Q and A
How To Come Up With A Topic Or Theme
✔️ Getting specific is key
✔️ Look at your audience and see if you can split them up into subsets
✔️ Pick a subset, start there and move into the topic
✔️ It is so important to talk to your people
✔️ Get on calls and talk about their problem, ask them follow up questions
Biggest Mistakes In Summits
👉 Not getting the niche
Attributes That Gave Her Summit Success
✔️ Niche and topic
Krista's Parting Piece Of Wisdom
“Think of your summits as more than a way to grow your email list or more than a way to get income. How can you create transformations for everybody? That's a part of it. And that includes you as well. How will summit transform your business? Whether it's through the new connections you make or the bigger things you're able to dream of, maybe because of the extra income you get through your summer, how is it going to transform you? How is it going to transform your speakers? What is being a part of your summit going to do for these people? What are they going to get out of it other than a few eyes on their presentation, even if it's a few hundred eyes on their presentation. And then for me, most importantly, closest to my heart is what are your attendees going to get out of it? We don't want them coming watching a couple of presentations and going on with their lives like nothing happened. How can you make sure that these people move forward with something different? Even if they don't notice it all the time, you'll be able to know that these people are leaving with this. I changed their life or their business in this way. Keep those things in mind. Keep it at the forefront of all your summit planning. Try to see how you can infuse transformations in everything about your summit.”
I’m going to give away all the best insights and knowledge but just need YOUR help!
- First - subscribe & leave a 5 star review on this podcast
- Second - share this podcast with anyone you know who has done, or wants to do a summit
That’s all I ask...
HOW TO GET IN TOUCH
👉 I am always looking for feedback
👉 If you have questions send them to me. (I’ll start doing a special Q&A monthly episode)
👉 If you want to be a guest reach out and let me know
👉 If you know someone I should interview please put me in touch with them.
Email me at: Podcast@VirtualSummits.com
Join the Summitology Masterclass: https://www.virtualsummits.software/summitology-masterclass-signup
Resources you can get in the show notes at http://virtualsummits.software/resource
✔️ One Day Summit Guide
✔️ Virtual Summits Framework
✔️ Plug & Play
✔️ Free Trial Virtual Summit Software
I want to end this episode by saying,
"I believe in YOU & YOU can do this."
Summits are by far one of the most powerful ways to quickly grow your list, launch your platform & make more money! (Even if you are just getting started).
Don’t get caught up in Analysis paralysis, because the world needs to hear your message & there are people who are waiting for you to help them.
So just get started. Imperfect action is always better than doing nothing!
Thank you and see you on the next episode!
Dr. Mark T Wade went from brick & mortar to multi-million dollar online business using a strategy called the "One-Day Summit".
Having created 6, 7 & Multi 7-figure businesses in the Brick & Mortar, Online (Education) Business, & Software As A Service space (Virtual Summits Software), Dr. Mark now helps entrepreneurs scale their online businesses with proven strategies such as the One-Day Summit Formula.