December 30, 2019
by DR. MARK T. WADE
#105: How To Use Pinterest To Drive Summit Traffic
Summit Speaker Rachel Ngom walks us through the ideal process of taking a speaker from outreach to interview. She then goes through a special Pinterest strategy to increase traffic to your summit. All that and more on today’s episode.
What Makes A Good Outreach
➡️ Reach out to your speakers
➡️ Mutual connections
➡️ Play the benefit of what’s in it for them
➡️ Share some big names that would be in the summit
Bad Outreach Experience
❌ Generic copy and paste emails
❌ Not giving value to the speaker’s expertise or value that they can add
❌ Not doing research about your speakers
❌ Not spending time to get to know them
❌ Sending last minute invites
Ideal Outreach Scenarios From A Speaker's Point
❇️ They want to know if the summit is congruent with what their offer is
❇️ Do a little background on the speaker
❇️ Know the value that the speaker can add to your summit/subject
❇️ Having a mutual connection would really help
❇️ Be more personal
❇️ Give them the dates and details of the summit right off the bat
Strategy In Driving Traffic Through Pinterest
✔️ Come up with a blog post series
Different blog posts that are teaching about that topic that you're going to cover in the summit
Add value to those blog posts
It should be good quality blog posts
Within that blog post you could mention that summit
You could have definite call to actions
You could even have the pop up on your blog posts be for that summit as well
How To Diversify Pins
➡️ Change the headlines
➡️ Create different headlines and test those
➡️ Create different backgrounds
➡️ You can change the colors, one that has images of the speakers
➡️ Switch it up and see what really starts to convert the best
Strategy In Ensuring The Pins Perform Well
👉 Make sure you’ve done keyword research
👉 Use Tailwind
Tailwind is a Pinterest scheduling app
Helps you reach more people
Top Takeaways On Reaching Out To Summit Speakers
❇️ Put yourself in the shoes of that speaker and ask how would you like to be reached out to
❇️ Follow up
“Reach out to the people that you're afraid to reach out to. Because if you don't ask, the answer is always no.”
I’m going to give away all the best insights and knowledge but just need YOUR help!
- First - subscribe & leave a 5 star review on this podcast
- Second - share this podcast with anyone you know who has done, or wants to do a summit
That’s all I ask...
HOW TO GET IN TOUCH
👉 I am always looking for feedback
👉 If you have questions send them to me. (I’ll start doing a special Q&A monthly episode)
👉 If you want to be a guest reach out and let me know
👉 If you know someone I should interview please put me in touch with them.
Email me at: Podcast@VirtualSummits.com
Join the Summitology Masterclass: https://www.virtualsummits.software/summitology-masterclass-signup
Resources you can get in the show notes at http://virtualsummits.software/resource
✔️ One Day Summit Guide
✔️ Virtual Summits Framework
✔️ Plug & Play
✔️ Free Trial Virtual Summit Software
I want to end this episode by saying,
"I believe in YOU & YOU can do this."
Summits are by far one of the most powerful ways to quickly grow your list, launch your platform & make more money! (Even if you are just getting started).
Don’t get caught up in Analysis paralysis, because the world needs to hear your message & there are people who are waiting for you to help them.
So just get started. Imperfect action is always better than doing nothing!
Thank you and see you on the next episode!
Dr. Mark T Wade went from brick & mortar to multi-million dollar online business using a strategy called the "One-Day Summit".
Having created 6, 7 & Multi 7-figure businesses in the Brick & Mortar, Online (Education) Business, & Software As A Service space (Virtual Summits Software), Dr. Mark now helps entrepreneurs scale their online businesses with proven strategies such as the One-Day Summit Formula.