December 18, 2019
by DR. MARK T. WADE
#099: Know Which Role You Should Choose As The Summit Host
Did you know there are actually 4 different roles to choose from when hosting a summit? Many summit hosts make the mistake of not getting clear on these roles before starting their summit. I’m going to help you get crystal clear on that on today’s episode.
4 Roles You Should Play As Summit Hosts
🔷 Thinking of your summit as an investigation
🔷 Like doing a research or case study on yourself
🔷 Bring on experts to give you this information
🔷 You could have them teach on this topic
🔷 You could even have it be a series of coaching sessions geared towards you
🔷 You become the guinea pig and let them work on you
🔷 Think of it like performing an experiment and then sharing the findings & outcomes of that experiment while it is happening
➡️ Most common role that is done on a summit
➡️ Most summit hosts don’t even know they are playing the reporter
➡️ It’s the easiest one to do
➡️ There is a topic, or problem that you know the answer to, and are the expert in
➡️ The primary reason for this type of summit is to build an audience
➡️ You have the answers, but you need the audience
➡️ You are essentially collecting information around a topic and reporting it back to the audience
➡️ In this role the audience is the hero and it is all about what they need, and will benefit from
➡️ It is your role as the reporter to pull that information out
➡️ Think of it like being an investigative journalist to get those insights and strategies for your viewers, or your audience
👉 This is a great one if you already have an audience, and you are looking for ways to provide them with value
👉 In this role you will take a topic that you know is important for your audience but it’s not what you want as your UEP, or Unique Expert Position
👉 You don’t want to be known as the expert in it because you have a different expert position
👉 However, you know it’s important and want to bring that information to your audience
👉 In this summit your audience is the hero. Everything in this summit is for them
👉 Your role as the facilitator, which is similar to the reporter, is to bring together this information, or to facilitate it
👉 Your focus is to make sure that all this information goes through your messaging
👉 You want the audience to see the importance and value in the information
👉 You want them to see how this can add to what you are already teaching them
❇️ This is probably the least used (at least correctly)
❇️ It’s best used when trying to position yourself as the expert on a specific topic
❇️ Ideally the way this role works is you pick the topic of your UEP, unique expert position
❇️ You will do a variety of teaching sessions, almost like a workshop style, where you are giving different insights into different areas of your topic
❇️ You would then bring on a few other speakers who support you and agree with your expertise
❇️ You wouldn’t have a lot of additional speakers. The ones you do have should be supporting the topic you are presenting
❇️ It’s also great to bring on students in this situation to come on and teach. They were taught by you and will also enhance your position as the expert
❇️ It is valuable information for your audience, gives them strategies and insights that they need to know, while continuing to position you as the expert or leader on that topic.
❇️ In this type of summit the audience is the hero and it’s all about what they need to be successful
❇️ Your role is to teach or guide them with this specific topic to get that information
✔️ The researcher is like an experiment you are doing on yourself to find out the information to solve one of your own problems, and then allow an audience in on that process.
✔️ The reporter is like an investigative journalist that you bring together a variety of experts on similar topics or related topics to your expertise.
✔️ The Facilitator is a role that allows you to bring together information that is important to your audience and delivering that information which most likely is not something you are interested in being known as the expert for but will be valuable for them to know.
✔️ The Teacher role allows you to be the expert and to help your audience get specific insights and strategies on the topic most related to your Unique Expert Position while featuring supporting viewpoints and students who have had success through your programs.
I’m going to give away all the best insights and knowledge but just need YOUR help!
- First - subscribe & leave a 5 star review on this podcast
- Second - share this podcast with anyone you know who has done, or wants to do a summit
That’s all I ask...
HOW TO GET IN TOUCH
👉 I am always looking for feedback
👉 If you have questions send them to me. (I’ll start doing a special Q&A monthly episode)
👉 If you want to be a guest reach out and let me know
👉 If you know someone I should interview please put me in touch with them.
Email me at: Podcast@VirtualSummits.com
Join the Summitology Masterclass: https://www.virtualsummits.software/summitology-masterclass-signup
Resources you can get in the show notes at http://virtualsummits.software/resource
✔️ One Day Summit Guide
✔️ Virtual Summits Framework
✔️ Plug & Play
✔️ Free Trial Virtual Summit Software
I want to end this episode by saying,
"I believe in YOU & YOU can do this."
Summits are by far one of the most powerful ways to quickly grow your list, launch your platform & make more money! (Even if you are just getting started).
Don’t get caught up in Analysis paralysis, because the world needs to hear your message & there are people who are waiting for you to help them.
So just get started. Imperfect action is always better than doing nothing!
Thank you and see you on the next episode!
Dr. Mark T Wade went from brick & mortar to multi-million dollar online business using a strategy called the "One-Day Summit".
Having created 6, 7 & Multi 7-figure businesses in the Brick & Mortar, Online (Education) Business, & Software As A Service space (Virtual Summits Software), Dr. Mark now helps entrepreneurs scale their online businesses with proven strategies such as the One-Day Summit Formula.