December 13, 2019


#097: How A Hippie Is Turning The Summit World Upside Down!



Self Proclaimed Hippie, Tad Hargrave doesn’t hold back in this episode as he gets raw, real, and vulnerable about the way some summit hosts are ruining summits.  Also why you should assume every speaker you reach out to is on the verge of a nervous breakdown.  All that and more on today’s episode. 

About Tad Hargrave


Tad Hargrave is a hippy who developed a knack for marketing (and then learned how to be a hippy again).


Despite years in the non-profit and activist world, he finally had to admit he was a marketing nerd and, in the end, he became a marketing coach for hippies. Maybe it was because he couldn’t stand seeing his hippy friends struggle to promote their amazing, green and holistic projects. Maybe it was because he couldn’t keep a 9-5 job to save his life.


Whatever the reason, for almost a decade, he has been touring his marketing workshops around Canada, bringing refreshing and unorthodox ideas to conscious entrepreneurs and green businesses that help them grow their organizations and businesses (without selling their souls).  He has also offered most of his workshops on a modified pay what you can basis (a small deposit to attend and then people choose the amount they want to pay at the very end).

Reach Out To Tad Hargrave

What Makes A Summit Stand Out

          ✔️     Unique topics

          ✔️     Start with the question, what’s missing in the marketplace


When Coming Up With Your Theme Or Topic

          ➡️     Has this been done before

          ➡️     How can you make it different

          ➡️     Come up with a unique angle

          ➡️     Provide more value versus more content


What NOT To Do When Reaching Out To Speakers

          ❌     Ask them to fill out a form

          ❌     Not researching about your speakers

          ❌     Asking them to provide information that is already provided on their website

          ❌     Bait and switch

          ❌     Asking them to do too much work


What You Should Do For Your Speakers

          ✔️     Look into their work, check out your speakers

          ✔️     Provide them all the materials they need

          ✔️     Provide an interesting angle

          ✔️     Give them something they would be excited to be a part of


How To Reach Out To Tad

          ❇️     Reach out to him far enough in advance

          ❇️     Give him enough lead time

          ❇️     Don’t send him long emails

          ❇️     Reach out only when necessary

          ❇️     Do a pre-interview

          ❇️     Build a relationship

          ❇️     Keep it short

          ❇️     Make it easy for him

          ❇️     Don’t direct him to a website that requires log ins

          ❇️     Don’t make him hunt for content/materials

          ❇️     Provide him all the materials that he needs

          ❇️     Personalize the materials


3 Wins

          👉     You've got to win

          👉     Your clients have to win

          👉      If you're partnering with somebody, you win, the partner wins


Important Lines You Can Include In Your Email

          ➡️     We know you must be insanely busy

          ➡️     We know you must have so much on the go

          ➡️     We want to make this really easy for you




I’m going to give away all the best insights and knowledge but just need YOUR help!

  • First  - subscribe & leave a 5 star review on this podcast
  • Second - share this podcast with anyone you know who has done, or wants to do a summit

That’s all I ask...



   👉   I am always looking for feedback

   👉   If you have questions send them to me.  (I’ll start doing a special Q&A monthly episode)

   👉   If you want to be a guest reach out and let me know

   👉   If you know someone I should interview please put me in touch with them.


Email me

Join the Summitology Masterclass:

Resources you can get in the show notes at

    ✔️   One Day Summit Guide

    ✔️   Virtual Summits Framework

    ✔️   Plug & Play

    ✔️   Free Trial Virtual Summit Software


I want to end this episode by saying,


"I believe in YOU & YOU can do this."


Summits are by far one of the most powerful ways to quickly grow your list, launch your platform & make more money! (Even if you are just getting started).

Don’t get caught up in Analysis paralysis, because the world needs to hear your message & there are people who are waiting for you to help them. 


So just get started.  Imperfect action is always better than doing nothing!

Thank you and see you on the next episode!



Dr. Mark T Wade went from brick & mortar to multi-million dollar online business using a strategy called the "One-Day Summit".
Having created 6, 7 & Multi 7-figure businesses in the Brick & Mortar, Online (Education) Business, & Software As A Service space (Virtual Summits Software), Dr. Mark now helps entrepreneurs scale their online businesses with proven strategies such as the One-Day Summit Formula. 



   🔗   One-Day Summit Training

   🔗   Virtual Summits Software Free Trial

   🔗   One-Day Summit Starter Guide 

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