December 6, 2019
by DR. MARK T. WADE
#094: How To Analyze Your Success As A Summit Speaker
Description
Trena Little walks us through her process of collecting, analyzing and determining the success of the summits she speaks on. She talks through the process of how she builds this out, plus several specific key points to creating a great summit video.
About Trena Little
As a YouTube strategist Trena Little helps online business owners figure out how to use YouTube in their business to become more visible, build know, like and trust in their business and grow their business by using YouTube the right way.
Trena helps online entrepreneurs use YouTube (the second largest search engine in the world!) to build their authority and grow their tribe. She makes video content creation a simple process even you can implement in your business to become more visible.
Reach Out To Trena Little
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Instagram
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Website
Virtual VS Physical Summits
➡️ Virtual summits:
🔷 You can do it from your home
🔷 All you need is a webcam and mic
➡️ Physical summits:
🔷 You get to go out and brainstorm and mastermind with other people
➡️ Both types of summits really allow you to grow your reach and build your visibility with people that may have never found you before
How Much Time In Advance To Give The Speakers
✔️ At least 6 to 8 weeks
✔️ Gives you time to tweak and record the presentation
Trena's 3-Pronged Strategy On YouTube
❇️ Discoverable videos
🔷 They are meant to bring new people to you
🔷 Brings people to your channel
❇️ Community videos
🔷 They meant to build relationship and connection with your current audience
🔷 Make them feel like you’re their friends
❇️ Sales videos
🔷 When you drop that sales video, they're already bought into, they already love you and they're ready to convert
Tips On Creating A Great Video
✔️ You have 2-5 seconds to grab people’s attention on video
✔️ You have to hit hard with a hook at the beginning
✔️ You don't want to have any kind of fancy branding or music or anything
✔️ You need to be in their face and and really hit home
✔️ Using the word "you" in the first five seconds as well keeps people watching your videos longer
✔️ Really pitch how you are going to solve their problem to get them to watch
✔️ Your intro is who you are and your summit
✔️ Share with them why it's important and then have that call to action
✔️ Avoid any type of fluff
✔️ Just get to the point
✔️ You can splice in about every five to seven seconds your video testimonials or text testimonials to keep people watching longer
✔️ Having call out texts so people can read and hear it at the same time makes them remember your videos better
✔️ You need to record your videos from a camera or a webcam
✔️ Do not record through Zoom and upload it to YouTube or do it live on Facebook and upload it to YouTube because people aren't gonna watch
✔️ Make sure you're not recording your videos through the internet because that's going to fluctuate the quality of your video
Tips On Reaching Out To Speakers
➡️ Do your research before you reach out to speakers
➡️ Don’t use blanketed swipe emails
➡️ Make it as personal as possible
➡️ Make it show that you care about them and you value their expertise
➡️ Point out some of the things that you really like that they teach about
Trena's Tips That Summit Hosts Should Know
❇️ Help the speaker as much as possible
❇️ Anything that you can do to make the speaker's life easier is going to end up helping you because they're going to be more willing to do it
MY REQUEST
I’m going to give away all the best insights and knowledge but just need YOUR help!
- First - subscribe & leave a 5 star review on this podcast
- Second - share this podcast with anyone you know who has done, or wants to do a summit
That’s all I ask...
HOW TO GET IN TOUCH
👉 I am always looking for feedback
👉 If you have questions send them to me. (I’ll start doing a special Q&A monthly episode)
👉 If you want to be a guest reach out and let me know
👉 If you know someone I should interview please put me in touch with them.
Email me at: Podcast@VirtualSummits.com
Join the Summitology Masterclass: https://www.virtualsummits.software/summitology-masterclass-signup
Resources you can get in the show notes at http://virtualsummits.software/resource
✔️ One Day Summit Guide
✔️ Virtual Summits Framework
✔️ Plug & Play
✔️ Free Trial Virtual Summit Software
I want to end this episode by saying,
"I believe in YOU & YOU can do this."
Summits are by far one of the most powerful ways to quickly grow your list, launch your platform & make more money! (Even if you are just getting started).
Don’t get caught up in Analysis paralysis, because the world needs to hear your message & there are people who are waiting for you to help them.
So just get started. Imperfect action is always better than doing nothing!
Thank you and see you on the next episode!
Dr. Mark T Wade went from brick & mortar to multi-million dollar online business using a strategy called the "One-Day Summit".
Having created 6, 7 & Multi 7-figure businesses in the Brick & Mortar, Online (Education) Business, & Software As A Service space (Virtual Summits Software), Dr. Mark now helps entrepreneurs scale their online businesses with proven strategies such as the One-Day Summit Formula.
LINKS MENTIONED IN THIS EPISODE
🔗 Virtual Summits Software Free Trial
🔗 One-Day Summit Starter Guide
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