November 29, 2019


#091: Let's Talk Summit Copy Writing Strategies



    Jose Aviles (our director of Viral Summits) & I talk about our go to when it comes to writing summit email copy, our frameworks, and our thoughts on long versus short form copywriting. There’s one thing we agree on without doubt and it’s the importance of messaging. Find out how you can create great messaging and email sequence on this episode of the virtual summit podcast. 

    About Jose Aviles


    Jose Aviles is a Virtual Summit Producer who has  been involved in running, consulting and providing services for successful online summits for several years. Founder of Virtual Summit Lab where he shares the good, the bad and the ugly of his experience with online summits.  He has been featured in several outlets including Freedym, Fueled and the Continuity Summit.

    Reach Out To Jose Aviles

      Hitting Home With Audience Compatible Messaging

               ➡️     Understand who the audience is and how they speak

                        👉     Who is it that we talking to? 

                         👉     How are they talking?

                        👉     What they are worried and interested in?


      Best Ways To Clarify Messaging

                ✔️     Go to where the audience is and listen

                        🔷     You’ll see what they're talking about and how they're talking about it

                        🔷     You can go to:

                        🔷     Forums in the industry

                        🔷     AnswerThePublic

                        🔷     Quora

                        🔷     Google


      Areas Of Summit Success Or Failure

                👉     Messaging:

                        🔷     Messaging should be clear

                        🔷     It should have a hook

                        🔷     It should be based around a pain point

                        🔷     It should be in the language of your audience

                👉     Engage:

                        🔷     The way you get them to engage comes through your email communication sequences

                        🔷     If they're not engaging, your email copy is not messaged right or written well

                👉    Sales:

                        🔷     Summit offer

                        🔷     Email copy

                👉     Post Summit Profit Strategy:

                        🔷     Most of the monetization comes after the summit


      Short Form VS Long Form

                ❇️     Short form:

                        👉     When you’re trying to get them out of the inbox as soon as possible

                        👉     They already know what you're about

                        👉     They know who you are

                        👉     They know why you contacted them

                ❇️     Long form:

                        👉     Entry point type of scenario where you are describing

                        👉     Talk about how you can help them, describing the problem back to them


      Email Sequences

           ➡️     Forward facing 

           ➡️     Countdown sequence

           ➡️     Summit live sequence

           ➡️     Last chance sequence

           ➡️     Post Summit Profits Strategy

           ➡️     Ever-Summit


        MY REQUEST


        I’m going to give away all the best insights and knowledge but just need YOUR help!

        • First  - subscribe & leave a 5 star review on this podcast
        • Second - share this podcast with anyone you know who has done, or wants to do a summit

        That’s all I ask...



           👉   I am always looking for feedback

           👉   If you have questions send them to me.  (I’ll start doing a special Q&A monthly episode)

           👉   If you want to be a guest reach out and let me know

           👉   If you know someone I should interview please put me in touch with them.


        Email me

        Join the Summitology Masterclass:

        Resources you can get in the show notes at

            ✔️   One Day Summit Guide

            ✔️   Virtual Summits Framework

            ✔️   Plug & Play

            ✔️   Free Trial Virtual Summit Software


        I want to end this episode by saying,


        "I believe in YOU & YOU can do this."


        Summits are by far one of the most powerful ways to quickly grow your list, launch your platform & make more money! (Even if you are just getting started).

        Don’t get caught up in Analysis paralysis, because the world needs to hear your message & there are people who are waiting for you to help them. 


        So just get started.  Imperfect action is always better than doing nothing!

        Thank you and see you on the next episode!



        Dr. Mark T Wade went from brick & mortar to multi-million dollar online business using a strategy called the "One-Day Summit".
        Having created 6, 7 & Multi 7-figure businesses in the Brick & Mortar, Online (Education) Business, & Software As A Service space (Virtual Summits Software), Dr. Mark now helps entrepreneurs scale their online businesses with proven strategies such as the One-Day Summit Formula. 



           🔗   One-Day Summit Training

           🔗   Virtual Summits Software Free Trial

           🔗   One-Day Summit Starter Guide 

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