November 15, 2019


#085: How Understanding The Audience Helped Meet Edgar On Their Virtual Summit



Tom Tate takes us inside the Solo Biz Summit hosted by MeetEdgar to show us how a SaaS company used the power of Virtual Summits to engage with their audience.  We discuss several outside of the box strategies that Tom used to ensure his summit was a highly engaged success.  All that and more on today’s episode.

About Tom Tate


Tom Tate is the Director of Marketing at MeetEdgar. He is a results-driven full-stack digital marketer with an innate desire to grow businesses, develop high-performing teams, create engaging conversion content and deliver exceptional customer experiences.


He believes in agile marketing, and the pursuit of achieving maximum growth with the least amount of effort and spend. He has nearly a decade of professional marketing, product, and project management experience in SaaS, agency, and corporate environments. 

Reach Out To Tom Tate

Their Avatar:

          ✔️     Solo business owners

          ✔️     Solopreneurs 

          ✔️     Freelancers

          ✔️     Time strapped

          ✔️     Resource strapped

          ✔️     Person who's wearing all the hats


Tom's Directive To Their Summit Speakers

          ➡️     Keep the sessions between 12 and 20 minutes

          ➡️     Get right to the meat of it

          ➡️     Get right to the heart of what it is you're trying to teach

          ➡️     Leave them with one actionable thing that they can then take


Tom's Advice On Watching Summit Videos

          🔷     Do not watch every session

          🔷     Do not watch every single video

                    If you do:

                    👉     You are going to have information overload

                    👉     You're likely not going to take any specific action

                    👉     You're going to end up with different CTAs (Call To Action)

          🔷     Get a sense of what topic you think is going to resonate the most with you and what you think your                                   business can benefit most from

          🔷     Focus on the things that are important to you and your business right now


Tom's Video Guidelines For His Speakers

          ❇️     Widescreen, 16:9

          ❇️     Don’t do it on your phone

          ❇️     Your branding can be your own branding

          ❇️     You can use slides

          ❇️     Re-purpose your best content

          ❇️     Tailor it down to a 12 to 20 minute session

          ❇️     Do something original

          ❇️     Address solo business owners


One Con On How He Set Up His Summit

          👉     Making assumptions that all of the speakers were going to promote his summit full blast


Their Summit Goal

          ✔️     Serve them with great content

          ✔️     Bring them closer to some of the products and services that they have


Marketing Tactics They Used

          ➡️     They engaged their own list

          ➡️     Run social media ads

          ➡️     Short video to introduce the summit

          ➡️     Giveaway on their thank you page

               🔷     Gave away a quick incentive

               🔷     Gave away Solo Business Book Bundle

          ➡️     Swipe copy for all the speakers

          ➡️     Created scrappy images that they can share on social media


Keys To The Success Of Their Summit

          ❇️     Understanding the audience

          ❇️     Speaking directly to the individual that was going to be participating


Pieces Of Wisdom On Virtual Summits

          ❇️     If you're gonna go and, and design one, create one, execute one, you're not just getting on a stage to speak                     to your target audience, to speak to your people. You're creating the stage.

          ❇️     Virtual summits can have a lasting impact. It's really valuable because people can revisit this later on in life,                     later on in their business journey




I’m going to give away all the best insights and knowledge but just need YOUR help!

  • First  - subscribe & leave a 5 star review on this podcast
  • Second - share this podcast with anyone you know who has done, or wants to do a summit

That’s all I ask...



   👉   I am always looking for feedback

   👉   If you have questions send them to me.  (I’ll start doing a special Q&A monthly episode)

   👉   If you want to be a guest reach out and let me know

   👉   If you know someone I should interview please put me in touch with them.


Email me

Join the Summitology Masterclass:

Resources you can get in the show notes at

    ✔️   One Day Summit Guide

    ✔️   Virtual Summits Framework

    ✔️   Plug & Play

    ✔️   Free Trial Virtual Summit Software


I want to end this episode by saying,


"I believe in YOU & YOU can do this."


Summits are by far one of the most powerful ways to quickly grow your list, launch your platform & make more money! (Even if you are just getting started).

Don’t get caught up in Analysis paralysis, because the world needs to hear your message & there are people who are waiting for you to help them. 


So just get started.  Imperfect action is always better than doing nothing!

Thank you and see you on the next episode!



Dr. Mark T Wade went from brick & mortar to multi-million dollar online business using a strategy called the "One-Day Summit".
Having created 6, 7 & Multi 7-figure businesses in the Brick & Mortar, Online (Education) Business, & Software As A Service space (Virtual Summits Software), Dr. Mark now helps entrepreneurs scale their online businesses with proven strategies such as the One-Day Summit Formula. 



   🔗   One-Day Summit Training

   🔗   Virtual Summits Software Free Trial

   🔗   One-Day Summit Starter Guide 

   🔗   Interview Like A Pro













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