October 23, 2019
by DR. MARK T. WADE
#075: The Ever-Summit Protocol Has Revolutionized Virtual Summits
What if you could click one button and turn your old summit into a lead generating, powerhouse that runs year round? Now you can and we are going to talk about that & the strategies on how to do it on today’s episode
One Big Downside In Running A Virtual Summit
👉 The one off factor aspect to the summit
Power Of A Summit
✔️ List building
✔️ Relationship generating
👉 Allows you with one click of a button to re-run your summit as if it was live forever
Evergreen Summit VS Ever-Summit
❇️ Evergreen Summits
Good for sale, upsell, flash sale
Doesn’t generate leads
You can determine how often you want to run your summits
Your summit can become the beginning of your customer journey
Leads start pouring in
New relationships are built
Only with one click
2 Aspects Of Ever-Summits
✔️ Ever-Summit Traffic
✔️ Ever-Summit Optimization
Live Summit VS Ever-Summit
❇️ Live Summit
You have a very short window of time to advertise your live summit
You are focused primarily on speaker promotion and maybe some paid traffic
More permanent options to bring traffic
You have time to tweak, and test your different ads to get the best converting options at the smallest price points
Organic Conversion Options
👉 Talk about summit on Facebook Live
👉 Do regular weekly or monthly posts talking about a related topic and send people to the summit for more information
👉 Write about our summit on our blogs
👉 Guest blog and link to the summit
👉 Create YouTube Videos, Instagram Stories, Instagram TV and talk about the summit
👉 Put it on our website as resources
👉 Give it to others, like sponsors, to put into their resources areas
✅ Most powerful traffic source
Your Affiliates Can Do
✔️ Monthly or quarterly single email promotions
✔️ Put it on their newsletter or on their websites and resources sections
✔️ Build it into their nurture campaigns
➡️ Changing the theme
➡️ Change the color theme
➡️ Experiment with the ordering of the speakers
➡️ Change out the speaker head shots
➡️ Change out the cop writing, the title, even the logo
➡️ Change the images of the summit
➡️ Summit home video, can be redone, edited, and improved to test out different videos
➡️ Test a long form video versus short form
➡️ Test out your sales page the same way
➡️ Optimize your ads to ensure they are converting well
➡️ Create re-targeting ads and test those out
I’m going to give away all the best insights and knowledge but just need YOUR help!
- First - subscribe & leave a 5 star review on this podcast
- Second - share this podcast with anyone you know who has done, or wants to do a summit
That’s all I ask...
HOW TO GET IN TOUCH
👉 I am always looking for feedback
👉 If you have questions send them to me. (I’ll start doing a special Q&A monthly episode)
👉 If you want to be a guest reach out and let me know
👉 If you know someone I should interview please put me in touch with them.
Email me at: Podcast@VirtualSummits.com
Join the Summitology Masterclass: https://www.virtualsummits.software/summitology-masterclass-signup
Resources you can get in the show notes at http://virtualsummits.software/resource
✔️ One Day Summit Guide
✔️ Virtual Summits Framework
✔️ Plug & Play
✔️ Free Trial Virtual Summit Software
I want to end this episode by saying,
"I believe in YOU & YOU can do this."
Summits are by far one of the most powerful ways to quickly grow your list, launch your platform & make more money! (Even if you are just getting started).
Don’t get caught up in Analysis paralysis, because the world needs to hear your message & there are people who are waiting for you to help them.
So just get started. Imperfect action is always better than doing nothing!
Thank you and see you on the next episode!
Dr. Mark T Wade went from brick & mortar to multi-million dollar online business using a strategy called the "One-Day Summit".
Having created 6, 7 & Multi 7-figure businesses in the Brick & Mortar, Online (Education) Business, & Software As A Service space (Virtual Summits Software), Dr. Mark now helps entrepreneurs scale their online businesses with proven strategies such as the One-Day Summit Formula.