October 18, 2019
by DR. MARK T. WADE
#073: 5 Step Paid Media Strategy From A Successful Virtual Summit Consultant
Mitch Asser has hosted more summits than most people on this planet. In his episode we dive deep into what he describes as a crucial aspect to summit success. Plus his 5 step paid media strategy that gets results every time.
Entrepreneur Core Values
➡️ Making money
➡️ High performance
➡️ Personal development
Putting Together Funnels/Offers
🔷 Always start with your offer first
➡️ Show notes
➡️ Action steps
🔷 Increase the value of your offer
➡️ Software deals
➡️ Something you can send them physically
➡️ Put together a docuseries
Offers/Options On The All-Access Pass
👉 Price the all-access/premium pass the same way as you offered in the past
👉 Have a bump offer for a playbook or action step book
👉 Doing a one click upsell
2 Occasions His Summit Failed
🔵 Because one company just wanted it to scale really quickly
🔵 The summit host didn't actually have the summit ready to go
Mitch's Advice On Running Your First Summit
❇️ Do not be doing interviews and writing copy during your promotional period
❇️ Give yourself more time than you need so you can have complete focus and attention on marketing
5-Step Paid Media Strategy
Targeting people for registrations
Retargeting people who hit that landing page but don't sign up for the summit
Retargeting them towards the premium parts
If they've still haven't purchased and they're signed up for the free summit, get them engaged in the content
Your cart closing or your final chance to purchase the premium pass
Summit Dos and Don'ts
❌ DON’T send unprofessional and poorly constructed emails when reaching out to speakers
❌ DON’T shortchange yourself in the amount of time it takes to build a summit, especially for the first one
✅ DO always give yourself more time than you think you need, especially for the first one
✅ DO really focus on delivering the best quality interviews that you can
✅ DO have a strong focus on marketing that out to as many people as possible
I’m going to give away all the best insights and knowledge but just need YOUR help!
- First - subscribe & leave a 5 star review on this podcast
- Second - share this podcast with anyone you know who has done, or wants to do a summit
That’s all I ask...
HOW TO GET IN TOUCH
👉 I am always looking for feedback
👉 If you have questions send them to me. (I’ll start doing a special Q&A monthly episode)
👉 If you want to be a guest reach out and let me know
👉 If you know someone I should interview please put me in touch with them.
Email me at: Podcast@VirtualSummits.com
Join the Summitology Masterclass: https://www.virtualsummits.software/summitology-masterclass-signup
Resources you can get in the show notes at http://virtualsummits.software/resource
✔️ One Day Summit Guide
✔️ Virtual Summits Framework
✔️ Plug & Play
✔️ Free Trial Virtual Summit Software
I want to end this episode by saying,
"I believe in YOU & YOU can do this."
Summits are by far one of the most powerful ways to quickly grow your list, launch your platform & make more money! (Even if you are just getting started).
Don’t get caught up in Analysis paralysis, because the world needs to hear your message & there are people who are waiting for you to help them.
So just get started. Imperfect action is always better than doing nothing!
Thank you and see you on the next episode!
Dr. Mark T Wade went from brick & mortar to multi-million dollar online business using a strategy called the "One-Day Summit".
Having created 6, 7 & Multi 7-figure businesses in the Brick & Mortar, Online (Education) Business, & Software As A Service space (Virtual Summits Software), Dr. Mark now helps entrepreneurs scale their online businesses with proven strategies such as the One-Day Summit Formula.