September 27, 2019


#064: How The Super Hero Summit Gamified Their Success




Marisa Murgatroyd shows how her Experience Formula created a successful summit through gamification.  She gives us specific examples on how you can gamify your summit to increase your success by creating peak emotional experiences.  This is an episode you must listen to.


About Marisa Murgatroyd


Marisa Murgatroyd is the founder of Live Your Message, where she turns entrepreneurs into Online Superheroes. At 4’11 and a quarter, she’s called the shortest woman in marketing — and that doesn’t stop her from having huge ideas.


She’s the “go to” brand builder for industry luminaries and heavyweights such as Justin Livingston, Callan Rush, Danny Iny, Alexis Neely and Susan Peirce Thompson.


Marisa helps entrepreneurs create a business that is authentic and aligned with who they are, to empower them to turn up the dial on their “inner superhero”, so they can be the superhero to their tribe, as well as in their own lives.

Reach Out To Marisa Murgatroyd

How The Video Superhero Summit Came To Be

          👉     Hired artist to draw the target participants in the summit as superheroes

          👉     Sent them their superhero drawing as invitation

          👉     Marisa did a custom audio invitation for each participant

          👉     Each person on the summit had a different topic related to the theme


5 Superhero Summits She Created

          ✔️     Video Superhero Summit

          ✔️     Traffic Superhero Summit

          ✔️     Online Business Superhero Summit

          ✔️     Author Speaker Coach Superhero Summit

          ✔️     Social Media Superhero Summit


Big Mistake Of Most Summits

          ❌     Multiple people talking about same thing in similar ways. No real outcome.


Making Summits More Experiential And Fun

          ➡️     Engage audience

          ➡️     Ask questions

          ➡️     Do giveaways

          ➡️     Move around

          ➡️     Use themes, sets

          ➡️     Run contests


How To Gamify Summits

          ❇️     Do audience engagement piece per session

          ❇️     Let people know ahead of time that your running a summit

          ❇️     Run user-contributed content


How Engage Audience

          ✔️     Feature them on-air

          ✔️     Give them freebies


Principle Of Constant Wins

          👉     How to create a game people can win

          👉     How do you make it feel like they win every time they interact with you


3 Kinds Of Arcs

          ➡️     Story arc

          ➡️     Action arc

          ➡️     Call to adventure arc


Big No-Nos In Summits

          ❌     Asking the presenter the same questions

          ❌     Stock answers to stock questions

          ❌     Too many sessions

          ❌     Not having a curated experience


Marisa's Message

          ❇️     You can have everything you want in life if you'll just help enough other people get what                       they want. - Zig Ziglar

          ❇️     Put yourself in the shoes of both the presenters and the audience and not just your own                     perspective 

          ❇️     Design your summit from that place and it will change everything for you




I’m going to give away all the best insights and knowledge but just need YOUR help!

  • First  - subscribe & leave a 5 star review on this podcast
  • Second - share this podcast with anyone you know who has done, or wants to do a summit

That’s all I ask...



   👉   I am always looking for feedback

   👉   If you have questions send them to me.  (I’ll start doing a special Q&A monthly episode)

   👉   If you want to be a guest reach out and let me know

   👉   If you know someone I should interview please put me in touch with them.


Email me

Join the Summitology Masterclass:

Resources you can get in the show notes at

    ✔️   One Day Summit Guide

    ✔️   Virtual Summits Framework

    ✔️   Plug & Play

    ✔️   Free Trial Virtual Summit Software


I want to end this episode by saying,


"I believe in YOU & YOU can do this."


Summits are by far one of the most powerful ways to quickly grow your list, launch your platform & make more money! (Even if you are just getting started).

Don’t get caught up in Analysis paralysis, because the world needs to hear your message & there are people who are waiting for you to help them. 


So just get started.  Imperfect action is always better than doing nothing!

Thank you and see you on the next episode!



Dr. Mark T Wade went from brick & mortar to multi-million dollar online business using a strategy called the "One-Day Summit".
Having created 6, 7 & Multi 7-figure businesses in the Brick & Mortar, Online (Education) Business, & Software As A Service space (Virtual Summits Software), Dr. Mark now helps entrepreneurs scale their online businesses with proven strategies such as the One-Day Summit Formula. 



   🔗   One-Day Summit Training

   🔗   Virtual Summits Software Free Trial

   🔗   One-Day Summit Starter Guide 

   🔗   Interview Like A Pro

   🔗   Live Your Message





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