Description
Dan Russell from Vivid Labs talks about their top marketing strategies, copy writing go-to’s, and research criteria for helping a client absolutely dominate their Virtual Summit in a brand new niche! See how Dan’s team helped get a 90% opt in rate using these strategies.
About Dan Russell
Hi there! I’m Dan, and I lead the team at Vivid Labs. My goal is to support each of our amazing team members as we grow and build world-class marketing and ad campaigns for our clients. I also spend a lot of time researching and publishing cutting-edge marketing strategies which our team is able to implement and test.
Outside of the “hands-on” work of the agency, my passion is using business as a tool to improve humanity. I work hard to ensure our client work and upcoming philanthropic initiatives reflect that passion in its full form, specifically in our global education-based work through Vivid Beginnings.
Reach Out To Dan Russell
FACEBOOK
INSTAGRAM
WEBSITE
IDEATION PROCESS
Reason to conduct virtual summits: Small email list
Conducted through: Video Series Masterclasses, Webinars, Ebooks, literally every possible marketing strategy
- Helps build email list significantly over a short period of time
👉 Helps capitalize on relationships in the industry
RESULTS
✔️ Positive: Before launching was a projection of the numbers but surprised that the replays
had bigger engagement
✔️ 80% of our revenue was focused on course sales (30% comes from replays)
✔️ Negative: Underestimated the level of tech support
WHAT TO DO
➡️ Have someone who can serve as a back-up person to handle tech issues that may arise
➡️ Have one main live-stream
USING PRE-RECORDED VIDEOS AND LIVE-STREAMS
- Pre-recorded videos mitigate backlash from technical issues experienced by audiences
👉 Live-streams increases engagement from audience and gives you the chance to do Flash Sales
ONE-DAY SUMMITS
✔️ Creates hype and encourages people to attend more
MARKETING STRATEGIES
➡️ Conducting exclusive interviews with high authority speakers
RESEARCH
👉 Started off as a workshop and asking simple questions on: General Demographics, Age Range, Influencers, Language
👉 "Niche-Down"
COPYWRITING
✔️ Focus on social proof and accomplishments
RUN-THROUGH
➡️ Facebook Ads: determining your audience, create copywriting, designing of the ads (static images)
➡️ Affiliates: Setup a dedicated affiliate page for that particular affiliate and provide the elements needed by the affiliate (images, email templates, etc.)
➡️ 3 Channels (House List): Email Sequence
My request
I’m giving away all the best insights and knowledge. I just need your help!
- Subscribe and leave a 5‑star review on this podcastReview on Apple PodcastsFollow on Spotify
- Share this podcast with anyone you know who has done, or wants to do, a summitFacebookXLinkedIn
That’s all I ask. Thank you!
HOW TO GET IN TOUCH
- I am always looking for feedback
- If you have questions send them to me. (I’ll start doing a special Q&A monthly episode)
- If you want to be a guest reach out and let me know
- If you know someone I should interview please put me in touch with them.
Email me at: Podcast@VirtualSummits.com
Join the Summitology Masterclass: https://www.virtualsummits.software/summitology-masterclass-signup
Resources you can get in the show notes at http://virtualsummits.software/resource
- One Day Summit Guide
- Virtual Summits Framework
- Plug & Play
- Free Trial Virtual Summit Software
I want to end this episode by saying,
"I believe in YOU & YOU can do this."
Summits are by far one of the most powerful ways to quickly grow your list, launch your platform & make more money! (Even if you are just getting started).
Don’t get caught up in Analysis paralysis, because the world needs to hear your message & there are people who are waiting for you to help them.
So just get started. Imperfect action is always better than doing nothing!
Thank you and see you on the next episode!