How To ELEVATE Your Speaker Experience To Maximize Your Results

Description

Mark Stern walks us through his process of elevating the status of his summit speakers to maximize summit engagement. See how this one incredible idea helped him & his summit clients make their Virtual Summits a massive success.

After hosting a 41-speaker summit, Mark now runs smaller virtual events with only 8 to 12 influencers. He shows how he put his speakers on the box, on trading cards and in a limited-edition book, why he gives the recordings away and sells a $97 box instead of an all-access pass, and why he pays his speakers 100% commission on every box they sell.

About Mark Stern

From Austin, TX, Mark had to make a decision between staying in the corporate world after college or fulfilling his true calling as an Entrepreneur. He chose the latter.

Raised in Alabama on what he calls the "pathway to happiness", Mark came out of business school with $165,000 in student loans and a two-year commitment to Deloitte Consulting, the world's largest consulting firm. At the end of 2017, weeks away from becoming a junior partner, he left to become an entrepreneur. The first thing he did was a virtual summit: his Clickpreneur Summit, with 41 speakers, three months after leaving his corporate job.

Now, as the founder of RoughStreak Digital, he helps entrepreneurs and business owners crush digital business strategy and implementation. Through High Ticket Online, he also works as a summit coach.

Reach Out To Mark Stern

Message Mark on Facebook, join his Clickpreneur Facebook group, or visit High Ticket Online.

• FACEBOOK

  https://www.facebook.com/marksternonline/

  https://www.facebook.com/clickwithmark/

• WEBSITE

  https://www.highticket.online/high-ticket-online

Summit Gems From Mark Stern

• Win with all three audiences: make the summit easier for you as the host, elevate the status of your speakers, and spare your attendees from content overwhelm.
• Fewer speakers: with 8 to 12 influencers instead of 25 to 30 or more, you can polish and repurpose the content before the event even starts.
• Elevate your speakers: Mark put his speakers on the box, on trading cards and in a limited-edition book. All but one of them promoted the event, several times, without being pushed.
• Give away the recordings and sell the box: free recordings build know, like and trust. The $97 box holds five items: a limited-edition book with every speaker's notes, a workbook, the trading cards and swag. Less is more, and five is a good number.
• Pay your speakers 100% commission on the box: the box is the front end of your funnel. Mark's done-for-you work starts at $25,000, so one high-ticket client on the back end can cover the commissions on 100 boxes.
• Start with your call to action: decide where you want to send people, design the experience that leads them there, and then choose the speakers who fit it.
• Reach out with a one-pager: send a well-branded page with your milestones, dates, your ask and what's in it for them, and ask only for a call. Never guarantee a spot.
• Give yourself time: for your first event, give yourself the benefit of time. Once your systems are in place, a small event can run every other month.
• Keep it evergreen: turn the interviews into a daily email drip, with each interview open for 24 hours and the box as the upsell.

Final Piece of Wisdom

• Be prepared and be clear up front, and invest the time. Don't just jump in and ask speakers to speak on a summit that's coming. That clarity makes the rest of the experience fun.
• Every business should be considering this model. Very few things give you the bundle a virtual summit does: content, authority, relationships and a product.
• Mark's advice in two words: do one.

HOW TO GET IN TOUCH

• I am always looking for feedback
• If you have questions send them to me. (I’ll start doing a special Q&A monthly episode)
• If you want to be a guest reach out and let me know
• If you know someone I should interview please put me in touch with them.

Email me at: Podcast@VirtualSummits.com

Join the Summitology Masterclass: https://www.virtualsummits.software/summitology-masterclass-signup

Resources you can get in the show notes at http://virtualsummits.software/resource

• One Day Summit Guide
• Virtual Summits Framework
• Plug & Play
• Free Trial Virtual Summit Software

I want to end this episode by saying,

"I believe in YOU & YOU can do this."

Summits are by far one of the most powerful ways to quickly grow your list, launch your platform & make more money! (Even if you are just getting started).

Don’t get caught up in Analysis paralysis, because the world needs to hear your message & there are people who are waiting for you to help them.

So just get started. Imperfect action is always better than doing nothing!

Thank you and see you on the next episode!