June 12, 2019
by DR. MARK T. WADE
#021: Summit Speaker Recruitment Strategies
You don’t need the speakers, the speakers need YOU! Today we are breaking the mis-conception around summit speakers & I’m going to give you my top 3 speaker recruitment strategies. Let’s get started!
One of the most highly asked topics when it comes to Virtual Summits is on the subject of Speakers. Everything from how can I get speakers on my summits, to what speakers should I have and how many.
The Value A Summit Host Has In Recruiting Speakers
- You have a valuable platform
- The speakers NEED you, not the other way around
- Thousands of speakers are looking for opportunities to be seen, promote themselves, and get their messages out to the world.
- As a summit host, you are giving them the opportunity to do this and for free!
- Change the perception from "I hope they will speak on my summit" to "They would be lucky to be able to speak on my summit".
You are rewarding them in a variety of ways from speaking on your summit.
How Is A Summit Speaker Rewarded
They get new leads from the summit.
They get affiliate commissions from the summit.
They actually get paid to speak on an online summit.
They are getting to speak in front of thousands of people from the comfort of their home, not costing them anything AND they get paid for it!
MOST importantly they get business out of it
Think You Need High Level Influencers, YOU DON'T
***Yes, it's good to have a few name brands that people will recognize but...
✔️ It's WAY more important to have a topic that is super on point with your audiences pain point. (Need help determining your topic, check out Episode 012)
✔️ Most high level influencers are not going to email for you
✔️ A few will give your summit credibility but it is not needed to have a fully loaded summit with them.
✔️ It's better to have a summit packed with B-Level Influencers
✔️ Those up and comers who have an audience, but are still hustling hard to build their brands, businesses & get exposure.
✔️ They pay their own travel
✔️ Having 30 speakers with audiences of 5,000-10,000 send out 2 to 3 emails is enough to build you a brand new list of 5,000 engaged subscribers.
✔️ That is a $25,000 summit and a 6 Figure List!!!
Speaker Recruitment Strategies
➖ Expert Leverage : The Anchor - Getting that 1 or 2 High level influencers to commit to speaking so you can use their names to leverage others to speak on your summit.
- You see expert leverage means you are leveraging the authority, credibility, & audience of that expert. Just as you will do this for your self, the other speakers get the same benefit. .
➖ The Stair Stepper Protocol - The most effective way to get speakers. Simply as you start getting some speakers who agree to speak you ask them, “Do you know anyone else who may be interested in speaking on the summit”.
➖ Ask & Receive - Simply putting it out to your list & audiences that you are looking for speakers, and asking them who they recommend, will generate a lot of great ideas & possibilities. Many times the person recommending them will have a contact with them and can give you a warm intro.
***You can also check out episode 008 with John Lee Dumas & Episode 014 with Nagina Abdullah as they talk specifically about speaker recruitment gems on how summit hosts get them to speak on their summits.
I’m going to give away all the best insights and knowledge but just need YOUR help!
- First - subscribe & leave a 5 star review on this podcast
- Second - share this podcast with anyone you know who has done, or wants to do a summit
That’s all I ask...
How To Get In Touch:
👉 I am always looking for feedback
👉 If you have questions send them to me. (I’ll start doing a special Q&A monthly episode)
👉 If you want to be a guest reach out and let me know
👉 If you know someone I should interview please put me in touch with them.
Email me at: Podcast@VirtualSummits.com
✔️ One Day Summit Guide
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✔️ Plug & Play
✔️ Free Trial Virtual Summit Software
I want to end this episode by saying,
"I believe in YOU & YOU can do this."
Summits are by far one of the most powerful ways to quickly grow your list, launch your platform & make more money! (Even if you are just getting started).
Don’t get caught up in Analysis paralysis, because the world needs to hear your message & there are people who are waiting for you to help them.
So just get started. Imperfect action is always better than doing nothing!
Thank you and see you on the next episode!
Dr. Mark T Wade went from brick & mortar to multi-million dollar online business using a strategy called the "One-Day Summit".
Having created 6, 7 & Multi 7-figure businesses in the Brick & Mortar, Online (Education) Business, & Software As A Service space (Virtual Summits Software), Dr. Mark now helps entrepreneurs scale their online businesses with proven strategies such as the One-Day Summit Formula.