May 22, 2019
by DR. MARK T. WADE
#009: Before You Host A Virtual Summit, You MUST Listen to This
Want to run a 100,000 person summit? Then why are you prepping for a 3,000 person one. The absolute most important thing you need to consider before you run a summit all here inside this episode of the virtual summit podcast.
If you are just tuning in, please go back and review Episode 001: Podcast.virtualsummits.com/001
Today's Episode's Show notes can be found at: Podcast.virtualsummits.com/009
Five Specific Items To Run A Successful Summit:
☑️ What Are Your Goals:
👉Network and relationship building with influencers
👉Creating awareness around an upcoming promotion
👉Product or program authority building
👉Creation of a valuable product
👉The start of your customer journey.
☑️ Design it around that
☑️ Get clear & be specific
The time you're going to need of your actual individual time, like your daily time. And then how much time you need to give yourself to plan out
☑️ A One-Day Summit: You need a minimum 60 days, if you've done these before, and are confident in your ability you can get it done in 30 days, but this is a minimum
☑️ If you're doing a summit solo, you can bet it will take at least 10 to 15 hours a week of your time at a minimum. More often, you're looking at 20 to 30 hours a week if you're doing this by yourself.
☑️ 7 day virtual summit: You are looking at 4 – 6 months of prep time. So in summary give yourself ample time, don’t procrastinate or wait & understand the time you will need to put in it. If you have a team, & the Virtual Summits Software you will reduce your time, but still plan for more just in case you need it.
There are costs that are involved with running summits:
✅ Ad spend for paid promotions
✅ Creating materials
Don’t take out a loan, don’t put ad spend on credit cards. Never gamble or risk it all on any promotion. That’s just not smart business.
☑️ It is incredibly difficult to do this alone without a support staff or VA. You can definitely generate 5,000 – 10,000 leads & then monetize those. Just make sure your expectations match your reality. I know of a LOT of summits that have generated 50,000 or more leads & made hundreds of thousands of dollars, but none of them were done by just a single host & no support.
☑️ If you want to rock out a 100,000 person summit then you need marketers, copy writers, a strategist, and help on your summit. The only thing you probably don’t need is a programmer or web developer because of the Virtual Summits Software.
✅ Start off with a One-Day Summit. They are easier, quicker, less risk & costs & a great learning tool Plus they can be packaged up and reused over and over again with the Ever-Summit Feature in the Virtual Summits Software.
✅ If your summit bombs it’s also not the end of the world. You can always “re-launch” it or re-run it later on. Don’t just give up because it didn’t do what you wanted the first go around.
✅ Just because the summit doesn’t hit your goals you can still monetize the list no matter how small. My first $136,000 came from a launch to a list of 900 people.
In conclusion, I want you to know that Virtual Summits are the MOST powerful online marketing tool available to quickly grow your list, launch your platform, make more money & create an impact in the world.
Anyone can host a successful summit. You just need to go about it the right way. I’m here to help you with that through this podcast, my online training programs & our free resources.
I’m rooting for you & I want you to succeed. So know you have me in your corner. Now go out there and make a difference in the world!
How To Get In Touch
✔️ I am always looking for feedback.
✔️ If you have questions send them to me. (I’ll start doing a special Q&A monthly episode)
✔️ If you want to be a guest reach out and let me know
✔️ If you know someone I should interview please put me in touch with them.
Email me at: Podcast@VirtualSummits.com
Resources Just For You
✔️Plug & Play,
✔️Free Trial Virtual Summits Software
“I believe in you & You can do this."
Summits are by far one of the most powerful ways to quickly grow your list, launch your platform, make more money & most important make an impact in the world for good! (Even if you are just getting started).
Don’t get caught up in Analysis paralysis, because the world needs to hear your message & there are people who are waiting for you to help them.
So just get started. Imperfect action is always better than doing nothing!
Thank you & see you on the next episode!
Table of Contents
📄 Virtual Summits’ Success In Business
📄 5 Specific points to consider before running a summit
- Knowing your options